ANALYTICS AGENCY

Data Privacy Agency

Specialization in Data Privacy to assist with GDPR compliance for websites and applications.

Happy customers

PROCESS

Data Privacy Methodology

Robust processes to ensure a comprehensive understanding of the various components of your project.

Project scoping and compliance audit

After gathering requirements, the team creates a set of specifications and conducts an in-depth audit of the existing system. This crucial step allows us to assess current compliance with the GDPR and other international regulations, identifying potential weaknesses and opportunities for improvement. The goal is to prepare the technical aspects as thoroughly as possible while ensuring comprehensive protection of user data.

Selection and implementation of the CMP

There are many consent management platform (CMP) solutions available on the market. Experts will analyze specific needs and budgets to select the most suitable CMP. Technical implementation is usually done via a TMS such as GTM, by configuring tag triggering based on user consent. This step also includes setting up Google Consent Mode, which is essential for optimizing the performance of analytics and advertising tools while respecting users and privacy choices.

Deployment, testing, and optimization

Once the CMP has been implemented, the team conducts rigorous testing to verify that it has been deployed correctly and that data is being fed back into the various tools correctly. Analysis of the insights provided by the CMP, such as the opt-in rate, enables continuous performance optimization. This stage also includes regular audits to quickly identify and correct any potential data protection flaws.

Training and ongoing support

To ensure effective and sustainable data confidentiality management, the agency offers training and awareness sessions for the team. These training sessions cover the importance of privacy protection, best practices to adopt, and the role of each individual in data security. Ongoing support is provided to answer questions, conduct regular audits, and keep staff informed of regulatory developments, thereby strengthening the culture of data protection within the company.

Let's discuss your project together!

Pour la réussite de votre projet, rien de plus simple ! Vous prenez rendez-vous ci-dessous, on délimite ensemble vos objectifs ainsi que la deadline.

✓ 15m Discovery call

✓ Free and with no obligation

✓ Expertise technique et stratégique

Over 200 projects completed with consistently satisfied clients. Why not you?

Quelques références d'entreprises accompagnées

Accompagnement de plusieurs entreprises, PME / TPE, grands groupes ou agences dans l'amélioration de leur collecte, traitement et analyse de leurs données web et mobile.

Frequently Asked Questions

Do you have any questions? Here are some useful answers to help you :)

What is a CMP and why is it important?

A Consent Management Platform (CMP) is an essential tool for managing user consent regarding the collection and use of their personal data. It is important because it enables you to comply with GDPR requirements by giving visitors to your website or application the ability to control their privacy preferences. A well-implemented CMP helps you stay compliant while optimizing data collection for your analytics and marketing needs.

How can I tell if my website currently complies with the GDPR?

To determine whether your website complies with the GDPR, it is recommended that you conduct a compliance audit. This audit examines your data collection, processing procedures, privacy policies, and security measures. Our analytical compliance audit service provides a comprehensive analysis of your current setup, identifies areas of non-compliance, and provides detailed recommendations for achieving and maintaining GDPR compliance.

What does Google's "Consent Mode v2" mean, and why is it important?

Google’s Consent Mode v2 is a feature that allows you to dynamically adjust the behavior of Google tags (such as Google Analytics or Google Ads) based on users’ consent choices. It is important because it enables you to respect users’ privacy preferences while still collecting anonymized data when consent is not granted. This helps maintain the effectiveness of your analytics and advertising tools while remaining GDPR-compliant.

How long does it usually take to make a website GDPR compliant?

The time required to achieve GDPR compliance varies depending on the complexity of your website and your data collection processes. Typically, for a medium-sized website, the process can take 2 to 4 weeks, including the initial audit, implementation of the CMP, testing, and final adjustments. However, GDPR compliance is an ongoing process that requires regular updates and audits to ensure that you remain in line with regulatory changes and industry best practices.

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