Needs analysis, creation of detailed specifications and audit of existing systems. This crucial stage enables us to understand the specific context and choose the most appropriate TMS (generally Google Tag Manager, but other options are possible depending on requirements).
Development of a comprehensive technical tagging plan, identifying all the elements to be tracked. This plan aims to enrich the TMS data layer, taking into account specific e-commerce and marketing analysis requirements.
Technical integration of the chosen TMS, configuration of containers with an organized structure, and implementation of analytical and marketing tools. Compliance with best practices for each tool, using client-side and/or server-side approaches as required.
Verification of tagging plan deployment, in-depth testing, and final tag deployment. Ongoing monitoring, configuration optimization, troubleshooting and support as tracking and data analysis needs evolve.
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This approach is reflected in the customer testimonials below.
Year-long assignment for a major retail group. Nourdine's professionalism, organization and skills are real assets for the success of your analytics missions!
Nourdine has worked with us on a number of datalayer reliability projects... Very attentive, available, responsive, rigorous and efficient, he quickly managed to understand our complex ecosystem!
Very satisfied, excellent work! Nourdine helped us define and implement the e-commerce tagging plan for our site. We'll be working together again as soon as the opportunity arises.
Very good experience. Good communication and follow-up of results at all times. The support was very solid and everything was well managed.
Very good collaboration with Nourdine on several projects. His knowledge of the web analytics ecosystem and his technical skills are real assets to the success of our missions. Responsive and friendly, we're very happy to work with him!
Nourdine fulfilled the mission efficiently and also distilled a few tips for the future. Thank you, Nourdine.
Nourdine is very professional. We needed a profile urgently and Nourdine was the only person able to meet our expectations. Nourdine even went beyond our requirements by making suggestions. I recommend her without hesitation, she's a pleasure to work with.
Top, efficient and professional, completely reinstalled our fb pixel and fixed other issues.
Super responsive, friendly, educational and professional. A delight to produce a neat, intelligible tracking plan. Powerful suggestions. super top.
Do you have any questions?
Here are some useful answers to help you :)
A TMS (Tag Management System) is a tool that makes it easy to manage and deploy tags on your website. Google Tag Manager is one of the most popular. Using a TMS is important because it greatly simplifies the management of analytics and marketing tools, improves site performance and allows greater flexibility in data collection and analysis.
Client-side tracking is performed directly in the user's browser, while server-side tracking is performed on a server. Server-side tracking offers greater data protection, better site performance and more accurate data collection. However, it is generally more complex to set up and may require additional resources.
The time required to set up a complete tagging plan can vary according to the complexity of your site and your tracking needs. In general, the process can take from 2 to 4 weeks, including scoping, plan development, implementation and testing. More complex projects, such as those involving advanced e-commerce tracking or server-side, may take longer.
Absolutely! One of the great advantages of using a TMS is its flexibility. Once the initial configuration has been set up, it's entirely possible to adapt and enhance it over time to meet your changing needs. This is why the "Deployment, monitoring and ongoing optimization" phase is crucial to our process. We remain at your disposal to make these adjustments and support you in the evolution of your tracking strategy.
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