FREELANCE ANALYTICS

Google Tag Manager Consultant

Technical implementation of analytics and marketing tags via Google Tag Manager and other TMS for centralized and efficient management.

Happy customers

PROCESS

Methodology for a GTM configuration

Robust processes to ensure a comprehensive understanding of the various components of your project.

Framing and planning

Needs analysis, creation of detailed specifications, and audit of existing systems. This crucial step allows us to understand the specific context and choose the most suitable TMS (usually Google Tag Manager, but other options are possible depending on requirements).

Development of the tagging plan

Development of a comprehensive technical tagging plan, identifying all elements to be tracked. This plan aims to enrich the TMS data layer, taking into account specific e-commerce and marketing analysis requirements.

Implementation and configuration

Technical integration of the chosen TMS, configuration of containers with an organized structure, and implementation of analytical and marketing tools. Compliance with best practices for each tool, using client-side and/or server-side approaches as needed.

Deployment, monitoring, and continuous optimization

Verification of the correct deployment of the tagging plan, thorough testing, and final deployment of tags. Continuous monitoring, configuration optimization, resolution of any issues, and support in the evolution of tracking and data analysis needs.

Let's discuss your project together!

Pour la réussite de votre projet, rien de plus simple ! Vous prenez rendez-vous ci-dessous, on délimite ensemble vos objectifs ainsi que la deadline.

✓ 15m Discovery call

✓ Free and with no obligation

✓ Expertise technique et stratégique

Over 200 projects completed with consistently satisfied clients. Why not you?

What my clients say

Customer satisfaction is our top priority. Our commitment to quality guides every interaction, with the goal of delivering high-quality service. This approach is reflected in the customer testimonials available below.

Julien Debriel

Responsable Digital Analytics - Idkids

" Mission longue d'un an pour un grand groupe retail. Le professionnalisme, l'organisation et les compétences de Nourdine sont de réels atouts pour mener à bien vos missions analytics !"

Delphine Audibert

Chef de projet e-commerce - Jacadi

" Nourdine nous a accompagnés sur des missions de fiabilisation du datalayer... Très à l'écoute, disponible, réactif, très rigoureux et efficace, il a réussi à très vite comprendre notre écosystème complexe !"

Clément Meunier

CEO Yumboes

" Très satisfait, excellent travail ! Nourdine nous a accompagné dans la définition et la mise en place du plan de taggage e-commerce de notre site. Nous retravaillerons ensemble dès que l’occasion se présentera."

Alfredo Escobar

Fondateur Escocafé

" Très bonne experience. Bonne communication et suivi des résultats à tout moment. L'accompagnement a été très solide et tout bien maîtrisé."

Bérengère Dijon

HR Universem

" Très bonne collaboration avec Nourdine sur plusieurs projets. Sa connaissance de l’écosystème web analytics et ses compétences techniques sont de vrais atouts pour le succès des missions. A l’écoute, réactif et sympathique, nous sommes très contents de travailler avec lui !"

Pierre-Alexandre Kleiber

Responsable Marketing Mob Energy

" Nourdine a rempli la mission efficacement en distillant également quelques conseils pour la suite. Merci."

Michael Le Hoang

CEO Admaker

" Nourdine est très professionnel. Nous avions besoin d'un profil en urgence et Nourdine a été la seule personne en mesure de répondre à nos attentes. Nourdine a même été au delà des exigences en étant force de proposition. Je recommande sans hésiter, c'est une personne avec qui nous avons beaucoup de plaisir à travailler."

Poulad Djamali

CEO Terre de Mars

" Top, efficace et professionnel, a réinstallé complètement notre pixel fb et a réparé d'autres sujets."

Clara Champion

CEO Flowthesun

" Super réactif, aimable, pédagogue et professionnel. Un régal pour faire un plan de tracking soigné et intelligible. Force de proposition. super top."

Frequently Asked Questions

Do you have any questions? Here are some useful answers to help you :)

What is a TMS and why is it important?

A TMS (Tag Management System) is a tool that allows you to easily manage and deploy tags on your website. Google Tag Manager is one of the most popular. Using a TMS is important because it greatly simplifies the management of analytics and marketing tools, improves site performance, and allows for greater flexibility in data collection and analysis.

What is the difference between client-side and server-side tracking?

Client-side tracking is performed directly in the user's browser, while server-side tracking is performed on a server. Server-side tracking offers better data protection, better site performance, and greater accuracy of the data collected. However, it is generally more complex to implement and may require additional resources.

How long does it typically take to implement a comprehensive tagging plan?

The time required to set up a comprehensive tagging plan can vary depending on the complexity of your site and your tracking needs. In general, the process can take 2 to 4 weeks, including the scoping, plan development, implementation, and testing phases. More complex projects, particularly those involving advanced e-commerce or server-side tracking, may require more time.

Is it possible to adapt the configuration as my needs change?

Absolutely! One of the great advantages of using a TMS is its flexibility. Once the initial configuration is in place, it can easily be adapted and enhanced over time to meet your changing needs. That's why the "Deployment, monitoring, and continuous optimization" phase is crucial in our process. We remain at your disposal to make these adjustments and support you in the evolution of your tracking strategy.

Let's discuss your project together!

Get solid support and improve your performance management. Book a 15-minute discovery call.