Needs analysis, creation of detailed specifications, and audit of existing systems. This crucial step allows us to understand the specific context and choose the most suitable TMS (usually Google Tag Manager, but other options are possible depending on requirements).
Development of a comprehensive technical tagging plan, identifying all elements to be tracked. This plan aims to enrich the TMS data layer, taking into account specific e-commerce and marketing analysis requirements.
Technical integration of the chosen TMS, configuration of containers with an organized structure, and implementation of analytical and marketing tools. Compliance with best practices for each tool, using client-side and/or server-side approaches as needed.
Verification of the correct deployment of the tagging plan, thorough testing, and final deployment of tags. Continuous monitoring, configuration optimization, resolution of any issues, and support in the evolution of tracking and data analysis needs.
For the success of your project, nothing could be simpler! Schedule an appointment below, we'll define your objectives and deadline together, and then we can get started on your project right away!
Over 200 projects completed with consistently satisfied clients. Why not you?
Customer satisfaction is our top priority. A commitment to quality guides every interaction, with the goal of delivering high-quality service.
This approach is reflected in the customer testimonials available below.
A year-long assignment for a major retail group. Nourdine's professionalism, organization, and skills are real assets for successfully completing your analytics tasks!
Nourdine accompanied us on missions to improve the reliability of the data layer... Very attentive, available, responsive, very rigorous and efficient, he managed to quickly understand our complex ecosystem!
Very satisfied, excellent work! Nourdine assisted us in defining and implementing our website's e-commerce tagging plan. We will work together again as soon as the opportunity arises.
Excellent experience. Good communication and follow-up on results at all times. The support was very solid and everything was well managed.
We had a very positive collaboration with Nourdine on several projects. His knowledge of the web analytics ecosystem and his technical skills were real assets for the success of our missions. Attentive, responsive, and friendly, we are very happy to work with him!
Nourdine completed the mission effectively, also offering some advice for the future. Thank you.
Nourdine is very professional. We urgently needed someone with a specific profile, and Nourdine was the only person who could meet our needs. He even went above and beyond by offering proactive suggestions. I recommend him without hesitation; he's someone we thoroughly enjoy working with.
Excellent, efficient and professional, completely reinstalled our Pixel FB and fixed other issues.
Super responsive, friendly, patient, and professional. A pleasure to work with to create a clear and easy-to-understand tracking plan. Proactive and solution-oriented. Absolutely top-notch.
Do you have any questions?
Here are some helpful answers to assist you :)
A TMS (Tag Management System) is a tool that allows you to easily manage and deploy tags on your website. Google Tag Manager is one of the most popular. Using a TMS is important because it greatly simplifies the management of analytics and marketing tools, improves site performance, and allows for greater flexibility in data collection and analysis.
Client-side tracking is performed directly in the user's browser, while server-side tracking is performed on a server. Server-side tracking offers better data protection, better site performance, and greater accuracy of the data collected. However, it is generally more complex to implement and may require additional resources.
The time required to set up a comprehensive tagging plan can vary depending on the complexity of your site and your tracking needs. In general, the process can take 2 to 4 weeks, including the scoping, plan development, implementation, and testing phases. More complex projects, particularly those involving advanced e-commerce or server-side tracking, may require more time.
Absolutely! One of the great advantages of using a TMS is its flexibility. Once the initial configuration is in place, it can easily be adapted and enhanced over time to meet your changing needs. That's why the "Deployment, monitoring, and continuous optimization" phase is crucial in our process. We remain at your disposal to make these adjustments and support you in the evolution of your tracking strategy.
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