The approach begins with a thorough audit of the existing implementation or specific requirements. This crucial step allows us to detect any errors and identify opportunities for improvement. Following this audit and detailed requirements gathering, the team defines a KPI framework tailored to the business and creates a dedicated tagging plan. This essential document provides clear visibility into the types of data collected and how they are collected. It serves as a guide for technical and marketing teams, ensuring a common understanding of the interaction and conversion elements being tracked.
The implementation of the tagging plan defined upstream is carried out with surgical precision. This step requires advanced mastery of JavaScript and various tracking techniques. The technical deployment of Matomo Analytics tags is carried out via a TMS such as Google Tag Manager. This implementation includes the configuration of crucial elements such as cross-domain tracking, site search tracking, standard event settings, conversion goal configuration, and the creation of custom dimensions.
The configuration of the Matomo interface ensures compliance with data protection regulations. The approach takes advantage of Matomo's consent exemption mode, a significant advantage over GA4. This step also includes the fine-tuning of all the features necessary to ensure optimal data collection in line with specific requirements.
For each deliverable, a rigorous testing and acceptance phase is carried out to ensure optimal data collection. Custom dashboards are created using data visualization tools such as Google Data Studio. These tailor-made reports centralize Matomo data, making it more accessible and easier to interpret. Ongoing consulting support helps analyze Matomo data, draw relevant conclusions, and identify the best opportunities for optimization. This expertise enables optimal performance management and ensures a positive return on investment for online marketing initiatives.
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Over 200 projects completed with consistently satisfied clients. Why not you?
Supporting several companies, SMEs / VSEs, large groups or agencies in improving their collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some helpful answers to assist you :)
Matomo Analytics is an open-source, privacy-friendly web analytics solution. It is crucial for your business because it provides a comprehensive view of the customer journey while allowing you to retain complete control over your data. Matomo fully complies with data protection regulations such as the GDPR. It enables you to make informed marketing decisions and optimize your online performance while preserving the privacy of your visitors.
The implementation time for Matomo varies depending on the complexity of your website or application. For a standard configuration, allow approximately 1 to 2 days. For e-commerce projects or more specific requirements, it can take up to a week. Each step (installation, configuration, tagging plan, and testing) is carried out with care to ensure optimal data collection that meets your needs.
Yes, I offer a follow-up, consulting, and reporting service after implementation. This includes a testing phase to ensure the quality of data collection, as well as support to help you interpret your data and manage your performance. I can also create customized dashboards directly in Matomo to facilitate your analysis and decision-making.
Matomo’s On-Premise option allows you to host the analytics solution on your own servers rather than using a cloud-based version. This approach offers several advantages, including full control over your data, greater customization capabilities, and improved compliance with data protection regulations. It is particularly well suited for organizations with strict confidentiality requirements or those seeking a solution that is entirely managed and controlled internally.
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