ANALYTICS AGENCY

Matomo Analytics Agency

Technical implementation and configuration of Matomo Analytics by experts to ensure optimal data tracking.

Happy customers

PROCESS

Methodology for a Matomo setup

Robust processes to ensure a comprehensive understanding of the various components of your project.

Matomo Audit and Tagging Plan

The approach begins with a thorough audit of the existing implementation or specific requirements. This crucial step allows us to detect any errors and identify opportunities for improvement. Following this audit and detailed requirements gathering, the team defines a KPI framework tailored to the business and creates a dedicated tagging plan. This essential document provides clear visibility into the types of data collected and how they are collected. It serves as a guide for technical and marketing teams, ensuring a common understanding of the interaction and conversion elements being tracked.

Technical implementation

The implementation of the tagging plan defined upstream is carried out with surgical precision. This step requires advanced mastery of JavaScript and various tracking techniques. The technical deployment of Matomo Analytics tags is carried out via a TMS such as Google Tag Manager. This implementation includes the configuration of crucial elements such as cross-domain tracking, site search tracking, standard event settings, conversion goal configuration, and the creation of custom dimensions.

Matomo settings

The configuration of the Matomo interface ensures compliance with data protection regulations. The approach takes advantage of Matomo's consent exemption mode, a significant advantage over GA4. This step also includes the fine-tuning of all the features necessary to ensure optimal data collection in line with specific requirements.

Monitoring, Reporting and Consulting

For each deliverable, a rigorous testing and acceptance phase is carried out to ensure optimal data collection. Custom dashboards are created using data visualization tools such as Google Data Studio. These tailor-made reports centralize Matomo data, making it more accessible and easier to interpret. Ongoing consulting support helps analyze Matomo data, draw relevant conclusions, and identify the best opportunities for optimization. This expertise enables optimal performance management and ensures a positive return on investment for online marketing initiatives.

Let's discuss your project together!

Pour la réussite de votre projet, rien de plus simple ! Vous prenez rendez-vous ci-dessous, on délimite ensemble vos objectifs ainsi que la deadline.

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Over 200 projects completed with consistently satisfied clients. Why not you?

Quelques références d'entreprises accompagnées

Accompagnement de plusieurs entreprises, PME / TPE, grands groupes ou agences dans l'amélioration de leur collecte, traitement et analyse de leurs données web et mobile.

Frequently Asked Questions

Do you have any questions? Here are some useful answers to help you :)

What is Matomo Analytics and why is it important for my business?

Matomo Analytics is an open-source, privacy-friendly web analytics solution. It is crucial for your business because it provides a comprehensive view of the customer journey while allowing you to retain complete control over your data. Matomo fully complies with data protection regulations such as the GDPR. It enables you to make informed marketing decisions and optimize your online performance while preserving the privacy of your visitors.

How long does it usually take to implement Matomo Analytics?

The implementation time for Matomo varies depending on the complexity of your website or application. For a standard configuration, allow approximately 1 to 2 days. For e-commerce projects or more specific requirements, it can take up to a week. Each step (installation, configuration, tagging plan, and testing) is carried out with care to ensure optimal data collection that meets your needs.

Do you offer support after the implementation of Matomo Analytics?

Yes, I offer a follow-up, consulting, and reporting service after implementation. This includes a testing phase to ensure the quality of data collection, as well as support to help you interpret your data and manage your performance. I can also create customized dashboards directly in Matomo to facilitate your analysis and decision-making.

What is the "On-Premise" option mentioned in your offers?

Matomo’s On-Premise option allows you to host the analytics solution on your own servers rather than using a cloud-based version. This approach offers several advantages, including full control over your data, greater customization capabilities, and improved compliance with data protection regulations. It is particularly well suited for organizations with strict confidentiality requirements or those seeking a solution that is entirely managed and controlled internally.

Let's discuss your project together!

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