The approach begins with an in-depth audit of the existing implementation or specific requirements. This crucial step enables us to detect any errors and identify opportunities for improvement. Following this audit and the detailed gathering of requirements, the team defines a KPI framework adapted to the business and proceeds to create a dedicated tagging plan. This essential document provides clear visibility on the types of data collected and their method of collection. It serves as a guide for both technical and marketing teams, ensuring a common understanding of the interaction and conversion elements tracked.
The marking plan defined upstream is implemented with surgical precision. This stage requires advanced mastery of the JavaScript language and various tracking techniques. The technical deployment of Matomo Analytics tags is carried out via a TMS such as Google Tag Manager. This implementation includes the configuration of crucial elements such as cross-domain tracking, search site tracking, standard event settings, conversion target configuration and the creation of customized dimensions.
Matomo's interface settings ensure compliance with data protection regulations. The approach takes advantage of Matomo's consent exemption mode, a significant advantage over GA4. This step also includes the fine-tuning of all functionalities required to ensure optimal data collection in line with specific needs.
For each deliverable, a rigorous testing and acceptance phase is carried out to ensure optimal data collection. Custom dashboards are created using data visualization tools such as Google Data Studio. These customized reports centralize Matomo data, making it more accessible and easier to interpret. Ongoing support in the form of consulting helps to analyze Matomo data, draw relevant conclusions and identify the best opportunities for optimization. This expertise helps to optimize performance and ensure a positive return on investment for online marketing initiatives.
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We help a number of companies, SMEs, large groups and agencies to improve the collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some useful answers to help you :)
Matomo Analytics is an open-source, privacy-friendly web analytics solution. It's crucial for your business because it offers a complete view of the customer journey while allowing you to retain full control over your data. Matomo fully complies with data protection regulations such as the RGPD. It enables you to make informed marketing decisions, optimize your online performance, while preserving the privacy of your visitors.
Matomo implementation times vary according to the complexity of your website or application. For a standard configuration, allow around 1 to 2 days. For e-commerce projects or more specific requirements, it can take up to a week. Each step (installation, configuration, tagging plan and testing) is carefully carried out to guarantee optimal data collection in line with your needs.
Yes, I offer a post-implementation monitoring, consulting and reporting service. This includes a test phase to ensure the quality of data collection, as well as support to help you interpret your data and monitor your performance. I can also create customized dashboards directly in Matomo to facilitate your analysis and decision-making.
Matomo's "On-Premise" option means that you host the analysis solution on your own servers, rather than using a cloud version. This approach offers several advantages: total control over your data, greater customization, and enhanced compliance with data protection regulations. It is particularly recommended for companies with stringent confidentiality requirements, or who want a solution that is entirely controlled in-house.
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