Following the gathering of requirements, the team proceeds to the creation of a specification as well as an in-depth audit of the existing system. This crucial stage assesses current compliance with the RGPD and other international regulations, identifying potential loopholes and opportunities for improvement. The aim is to prepare the technical side as well as possible, while ensuring overall protection of user data.
There are many consent management solutions (CMP) on the market. Our experts will analyze your specific needs and budget to select the most suitable CMP. Technical implementation is generally carried out via a TMS such as GTM, by configuring the triggering of tags according to user consent. This stage also includes setting up Google Consent Mode, essential for optimizing the performance of analytical and advertising tools while respecting users' privacy choices.
Once the CMP has been implemented, the team carries out a rigorous testing phase to check that it has been correctly deployed and that the data has been correctly fed back into the various tools. Analysis of the insights provided by the CMP, such as the opt-in rate, enables performance to be continually optimized. This phase also includes regular audits to quickly identify and correct any potential data protection flaws.
To ensure effective, long-term management of data confidentiality, the agency offers training and awareness-raising sessions for the team. These sessions cover the importance of privacy protection, the best practices to adopt, and the role of each individual in securing data. Ongoing support is provided to answer questions, carry out regular audits, and keep abreast of regulatory developments, reinforcing the company's data protection culture.
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We help a number of companies, SMEs, large groups and agencies to improve the collection, processing and analysis of their web and mobile data.
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Here are some useful answers to help you :)
A CMP (Consent Management Platform) is an essential tool for managing user consent regarding the collection and use of their personal data. It's important because it enables you to comply with RGPD requirements by offering visitors to your website or app the ability to control their privacy preferences. A well-implemented CMP helps you stay compliant while optimizing data collection for your analytical and marketing needs.
To determine whether your website is RGPD-compliant, it's recommended that you carry out a compliance audit. This audit examines your data collection, processing, privacy policies, and security measures. Our analytical compliance audit service offers a comprehensive analysis of your current configuration, identifies points of non-compliance, and provides detailed recommendations for achieving and maintaining RGPD compliance.
Google's Consent Mode v2 is a feature that dynamically adjusts the behavior of Google tags (such as Google Analytics or Google Ads) according to users' consent choices. It's important because it allows you to respect users' privacy preferences while maximizing the collection of anonymized data when consent is not given. This helps maintain the performance of your analytics and advertising tools while remaining RGPD compliant.
The duration of RGPD compliance varies according to the complexity of your website and your data collection processes. Typically, for a medium-sized website, the process can take from 2 to 4 weeks, including the initial audit, CMP implementation, testing, and final adjustments. However, RGPD compliance is an ongoing process that requires regular updates and audits to ensure you stay on top of regulatory developments and industry best practices.
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