In-depth audit of the existing implementation or specific requirements. This crucial step allows potential errors to be detected and opportunities for improvement to be identified. Definition of a KPI framework tailored to the business and development of a detailed tagging plan. This strategic document provides clear visibility on the types of data collected and how they are collected, serving as a guide for technical and marketing teams.
Implementation of the defined tagging plan. This step requires advanced technical expertise, particularly in JavaScript and various tracking techniques. Use of a Tag Management System (TMS) such as Google Tag Manager to deploy Matomo Analytics tags accurately. The implementation covers cross-domain tracking, site search tracking, configuration of standard Matomo events, configuration of conversion goals, and creation of custom dimensions.
Configuration of the Matomo interface, ensuring strict compliance with data protection regulations. Matomo offers the advantage of a consent exemption mode, simplifying certain regulatory aspects. This step includes the implementation of advanced features to ensure optimal and reliable data collection, tailored to specific needs.
Rigorous testing and acceptance phase for each deliverable to ensure optimal data collection. Continuous monitoring of Matomo Analytics data, including the creation of customized reports using data visualization tools such as Google Data Studio. In-depth analysis of the information collected to draw relevant conclusions and provide strategic recommendations. The goal: to help optimize performance, maximize return on investment, and make informed decisions for future online marketing initiatives.
For the success of your project, nothing could be simpler! Schedule an appointment below, we'll define your objectives and deadline together, and then we can get started on your project right away!
Over 200 projects completed with consistently satisfied clients. Why not you?
Customer satisfaction is our top priority. A commitment to quality guides every interaction, with the goal of delivering high-quality service.
This approach is reflected in the customer testimonials available below.
A year-long assignment for a major retail group. Nourdine's professionalism, organization, and skills are real assets for successfully completing your analytics tasks!
Nourdine accompanied us on missions to improve the reliability of the data layer... Very attentive, available, responsive, very rigorous and efficient, he managed to quickly understand our complex ecosystem!
Very satisfied, excellent work! Nourdine assisted us in defining and implementing our website's e-commerce tagging plan. We will work together again as soon as the opportunity arises.
Excellent experience. Good communication and follow-up on results at all times. The support was very solid and everything was well managed.
We had a very positive collaboration with Nourdine on several projects. His knowledge of the web analytics ecosystem and his technical skills were real assets for the success of our missions. Attentive, responsive, and friendly, we are very happy to work with him!
Nourdine completed the mission effectively, also offering some advice for the future. Thank you.
Nourdine is very professional. We urgently needed someone with a specific profile, and Nourdine was the only person who could meet our needs. He even went above and beyond by offering proactive suggestions. I recommend him without hesitation; he's someone we thoroughly enjoy working with.
Excellent, efficient and professional, completely reinstalled our Pixel FB and fixed other issues.
Super responsive, friendly, patient, and professional. A pleasure to work with to create a clear and easy-to-understand tracking plan. Proactive and solution-oriented. Absolutely top-notch.
Do you have any questions?
Here are some helpful answers to assist you :)
Matomo Analytics is an open-source, privacy-friendly web analytics solution. It is crucial for your business because it provides a comprehensive view of the customer journey while allowing you to retain complete control over your data. Matomo fully complies with data protection regulations such as the GDPR. It enables you to make informed marketing decisions and optimize your online performance while preserving the privacy of your visitors.
The implementation time for Matomo varies depending on the complexity of your website or application. For a standard configuration, allow approximately 1 to 2 days. For e-commerce projects or more specific requirements, it can take up to a week. Each step (installation, configuration, tagging plan, and testing) is carried out with care to ensure optimal data collection that meets your needs.
Yes, I offer a follow-up, consulting, and reporting service after implementation. This includes a testing phase to ensure the quality of data collection, as well as support to help you interpret your data and manage your performance. I can also create customized dashboards directly in Matomo to facilitate your analysis and decision-making.
Matomo's "On-Premise" option means that you host the analytics solution on your own servers rather than using a cloud version. This approach offers several advantages: total control over your data, greater customization, and enhanced compliance with data protection regulations. It is particularly recommended for companies with strict confidentiality requirements or those who want a solution that is entirely controlled in-house.
Benefit from solid support and improve your performance management. Book a 15-minute discovery call.