In-depth audit of existing implementation or specific requirements. This crucial step enables us to detect potential errors and identify opportunities for improvement. Definition of a KPI framework adapted to the business and elaboration of a detailed tagging plan. This strategic document provides clear visibility on the types of data collected and their collection methods, serving as a guide for both technical and marketing teams.
Implementation of the defined branding plan. This step requires advanced technical expertise, particularly in JavaScript and various tracking techniques. Use of a Tag Management System (TMS) like Google Tag Manager to deploy Matomo Analytics tags with precision. The implementation covers cross-domain tracking, search site tracking, setting standard Matomo events, configuring conversion targets and creating custom dimensions.
Configuration of the Matomo interface, with particular attention paid to compliance with data protection regulations. Matomo offers the advantage of a consent exemption mode, simplifying certain regulatory aspects. This step includes the implementation of advanced functionalities to ensure optimal and reliable data collection, tailored to specific needs.
Rigorous testing and acceptance phase for each deliverable to ensure optimal data collection. Ongoing monitoring of Matomo Analytics data, including the creation of customized reports via data visualization tools such as Google Data Studio. In-depth analysis of collected information to draw relevant conclusions and provide strategic recommendations. The aim: to help drive performance, optimize ROI and make informed decisions for future online marketing initiatives.
Your project's success couldn't be simpler! You make an appointment below, and together we define your objectives and deadline. And we can get right down to work on your project!
+More than 200 projects completed with consistently satisfied customers. Why not join us?
Customer satisfaction is our top priority. Our commitment to quality guides every intervention, with the aim of delivering a high-quality service.
This approach is reflected in the customer testimonials below.
Year-long assignment for a major retail group. Nourdine's professionalism, organization and skills are real assets for the success of your analytics missions!
Nourdine has worked with us on a number of datalayer reliability projects... Very attentive, available, responsive, rigorous and efficient, he quickly managed to understand our complex ecosystem!
Very satisfied, excellent work! Nourdine helped us define and implement the e-commerce tagging plan for our site. We'll be working together again as soon as the opportunity arises.
Very good experience. Good communication and follow-up of results at all times. The support was very solid and everything was well managed.
Very good collaboration with Nourdine on several projects. His knowledge of the web analytics ecosystem and his technical skills are real assets to the success of our missions. Responsive and friendly, we're very happy to work with him!
Nourdine fulfilled the mission efficiently and also distilled a few tips for the future. Thank you, Nourdine.
Nourdine is very professional. We needed a profile urgently and Nourdine was the only person able to meet our expectations. Nourdine even went beyond our requirements by making suggestions. I recommend her without hesitation, she's a pleasure to work with.
Top, efficient and professional, completely reinstalled our fb pixel and fixed other issues.
Super responsive, friendly, educational and professional. A delight to produce a neat, intelligible tracking plan. Powerful suggestions. super top.
Do you have any questions?
Here are some useful answers to help you :)
Matomo Analytics is an open-source, privacy-friendly web analytics solution. It's crucial for your business because it offers a complete view of the customer journey while allowing you to retain full control over your data. Matomo fully complies with data protection regulations such as the RGPD. It enables you to make informed marketing decisions, optimize your online performance, while preserving the privacy of your visitors.
Matomo implementation times vary according to the complexity of your website or application. For a standard configuration, allow around 1 to 2 days. For e-commerce projects or more specific requirements, it can take up to a week. Each step (installation, configuration, tagging plan and testing) is carefully carried out to guarantee optimal data collection in line with your needs.
Yes, I offer a post-implementation monitoring, consulting and reporting service. This includes a test phase to ensure the quality of data collection, as well as support to help you interpret your data and monitor your performance. I can also create customized dashboards directly in Matomo to facilitate your analysis and decision-making.
Matomo's "On-Premise" option means that you host the analysis solution on your own servers, rather than using a cloud version. This approach offers several advantages: total control over your data, greater customization, and enhanced compliance with data protection regulations. It is particularly recommended for companies with stringent confidentiality requirements, or who want a solution that is entirely controlled in-house.
Benefit from solid support and improve your performance management.
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