FREELANCE ANALYTICS

Matomo Analytics Consultant

Technical implementation and configuration of Matomo Analytics to ensure optimal tracking of performance data.

Happy customers

PROCESS

Methodology for a Matomo setup

Robust processes to ensure a comprehensive understanding of the various components of your project.

Matomo audit and tagging plan

In-depth audit of the existing implementation or specific requirements. This crucial step allows potential errors to be detected and opportunities for improvement to be identified. Definition of a KPI framework tailored to the business and development of a detailed tagging plan. This strategic document provides clear visibility on the types of data collected and how they are collected, serving as a guide for technical and marketing teams.

Technical implementation

Implementation of the defined tagging plan. This step requires advanced technical expertise, particularly in JavaScript and various tracking techniques. Use of a Tag Management System (TMS) such as Google Tag Manager to deploy Matomo Analytics tags accurately. The implementation covers cross-domain tracking, site search tracking, configuration of standard Matomo events, configuration of conversion goals, and creation of custom dimensions.

Matomo settings

Configuration of the Matomo interface, ensuring strict compliance with data protection regulations. Matomo offers the advantage of a consent exemption mode, simplifying certain regulatory aspects. This step includes the implementation of advanced features to ensure optimal and reliable data collection, tailored to specific needs.

Monitoring, analysis, and consulting

Rigorous testing and acceptance phase for each deliverable to ensure optimal data collection. Continuous monitoring of Matomo Analytics data, including the creation of customized reports using data visualization tools such as Google Data Studio. In-depth analysis of the information collected to draw relevant conclusions and provide strategic recommendations. The goal: to help optimize performance, maximize return on investment, and make informed decisions for future online marketing initiatives.

Let's discuss your project together!

Pour la réussite de votre projet, rien de plus simple ! Vous prenez rendez-vous ci-dessous, on délimite ensemble vos objectifs ainsi que la deadline.

✓ 15m Discovery call

✓ Free and with no obligation

✓ Expertise technique et stratégique

Over 200 projects completed with consistently satisfied clients. Why not you?

What my clients say

Customer satisfaction is our top priority. Our commitment to quality guides every interaction, with the goal of delivering high-quality service. This approach is reflected in the customer testimonials available below.

Julien Debriel

Responsable Digital Analytics - Idkids

" Mission longue d'un an pour un grand groupe retail. Le professionnalisme, l'organisation et les compétences de Nourdine sont de réels atouts pour mener à bien vos missions analytics !"

Delphine Audibert

Chef de projet e-commerce - Jacadi

" Nourdine nous a accompagnés sur des missions de fiabilisation du datalayer... Très à l'écoute, disponible, réactif, très rigoureux et efficace, il a réussi à très vite comprendre notre écosystème complexe !"

Clément Meunier

CEO Yumboes

" Très satisfait, excellent travail ! Nourdine nous a accompagné dans la définition et la mise en place du plan de taggage e-commerce de notre site. Nous retravaillerons ensemble dès que l’occasion se présentera."

Alfredo Escobar

Fondateur Escocafé

" Très bonne experience. Bonne communication et suivi des résultats à tout moment. L'accompagnement a été très solide et tout bien maîtrisé."

Bérengère Dijon

HR Universem

" Très bonne collaboration avec Nourdine sur plusieurs projets. Sa connaissance de l’écosystème web analytics et ses compétences techniques sont de vrais atouts pour le succès des missions. A l’écoute, réactif et sympathique, nous sommes très contents de travailler avec lui !"

Pierre-Alexandre Kleiber

Responsable Marketing Mob Energy

" Nourdine a rempli la mission efficacement en distillant également quelques conseils pour la suite. Merci."

Michael Le Hoang

CEO Admaker

" Nourdine est très professionnel. Nous avions besoin d'un profil en urgence et Nourdine a été la seule personne en mesure de répondre à nos attentes. Nourdine a même été au delà des exigences en étant force de proposition. Je recommande sans hésiter, c'est une personne avec qui nous avons beaucoup de plaisir à travailler."

Poulad Djamali

CEO Terre de Mars

" Top, efficace et professionnel, a réinstallé complètement notre pixel fb et a réparé d'autres sujets."

Clara Champion

CEO Flowthesun

" Super réactif, aimable, pédagogue et professionnel. Un régal pour faire un plan de tracking soigné et intelligible. Force de proposition. super top."

Frequently Asked Questions

Do you have any questions? Here are some useful answers to help you :)

What is Matomo Analytics and why is it important for my business?

Matomo Analytics is an open-source, privacy-friendly web analytics solution. It is crucial for your business because it provides a comprehensive view of the customer journey while allowing you to retain complete control over your data. Matomo fully complies with data protection regulations such as the GDPR. It enables you to make informed marketing decisions and optimize your online performance while preserving the privacy of your visitors.

How long does it usually take to implement Matomo Analytics?

The implementation time for Matomo varies depending on the complexity of your website or application. For a standard configuration, allow approximately 1 to 2 days. For e-commerce projects or more specific requirements, it can take up to a week. Each step (installation, configuration, tagging plan, and testing) is carried out with care to ensure optimal data collection that meets your needs.

Do you offer support after the implementation of Matomo Analytics?

Yes, I offer a follow-up, consulting, and reporting service after implementation. This includes a testing phase to ensure the quality of data collection, as well as support to help you interpret your data and manage your performance. I can also create customized dashboards directly in Matomo to facilitate your analysis and decision-making.

What is the "On-Premise" option mentioned in your offers?

Matomo's "On-Premise" option means that you host the analytics solution on your own servers rather than using a cloud version. This approach offers several advantages: total control over your data, greater customization, and enhanced compliance with data protection regulations. It is particularly recommended for companies with strict confidentiality requirements or those who want a solution that is entirely controlled in-house.

Let's discuss your project together!

Get solid support and improve your performance management. Book a 15-minute discovery call.