Following an in-depth audit of the analytics ecosystem, we define a KPI framework adapted to the business and draw up a detailed tagging plan. This crucial stage identifies the essential data to be collected to feed analytical and marketing tools. A well-designed tagging plan ensures optimal data collection and lays the foundations for relevant analysis, offering avenues for continuous business improvement.
Implementation of the tagging plan defined upstream, with precise, error-free integration. This phase includes the technical deployment of data marketing tools via a Tag Management System (TMS) tailored to requirements. Technical expertise, particularly in JavaScript, guarantees optimal implementation of even the most complex configurations, ensuring full potential of audience measurement and marketing tools.
Advice on choosing the most appropriate tools for your business, and careful parameterization. This includes configuring user interfaces and enriching data layers, essential to fully exploit the capabilities of analytical solutions. Scrupulous compliance with current data protection regulations to ensure system conformity.
Design dynamic dashboards and automated reports to improve understanding of collected data, centralizing key information from different tools. These visualizations facilitate the extraction of valuable insights and accelerate decision-making. Support in data interpretation with regular monitoring and targeted recommendations to optimize web marketing strategies, improve ROI and effectively support growth.
Your project's success couldn't be simpler! You make an appointment below, and together we define your objectives and deadline. And we can get right down to work on your project!
+More than 200 projects completed with consistently satisfied customers. Why not join us?
Customer satisfaction is our top priority. Our commitment to quality guides every intervention, with the aim of delivering a high-quality service.
This approach is reflected in the customer testimonials below.
Year-long assignment for a major retail group. Nourdine's professionalism, organization and skills are real assets for the success of your analytics missions!
Nourdine has worked with us on a number of datalayer reliability projects... Very attentive, available, responsive, rigorous and efficient, he quickly managed to understand our complex ecosystem!
Very satisfied, excellent work! Nourdine helped us define and implement the e-commerce tagging plan for our site. We'll be working together again as soon as the opportunity arises.
Very good experience. Good communication and follow-up of results at all times. The support was very solid and everything was well managed.
Very good collaboration with Nourdine on several projects. His knowledge of the web analytics ecosystem and his technical skills are real assets to the success of our missions. Responsive and friendly, we're very happy to work with him!
Nourdine fulfilled the mission efficiently and also distilled a few tips for the future. Thank you, Nourdine.
Nourdine is very professional. We needed a profile urgently and Nourdine was the only person able to meet our expectations. Nourdine even went beyond our requirements by making suggestions. I recommend her without hesitation, she's a pleasure to work with.
Top, efficient and professional, completely reinstalled our fb pixel and fixed other issues.
Super responsive, friendly, educational and professional. A delight to produce a neat, intelligible tracking plan. Powerful suggestions. super top.
Do you have any questions?
Here are some useful answers to help you :)
Web analytics is the analysis of data collected on your website or application to make informed decisions. It's crucial because it enables you to optimize your marketing strategies, improve the user experience and increase your ROI based on reliable data rather than hunches.
Compliance with data protection regulations is a priority in our approach. When setting up the tools and implementing the technical aspects, we take scrupulous care to ensure compliance with the standards in force, particularly the RGPD. This includes setting up appropriate consent mechanisms, limiting collection to strictly necessary data, and configuring tools to guarantee the confidentiality and security of information collected.
The choice of tools depends on the specific needs of each company. We generally recommend a combination of tools including a web analytics solution (such as Google Analytics), a Tag Management System (TMS) to facilitate tag deployment and management, and marketing automation tools tailored to your industry. Our expertise enables us to guide you towards the solutions that are most relevant to your business, and to configure them optimally.
Our dataviz and consulting services transform raw data into actionable insights. By creating dynamic dashboards and automated reporting, we enable you to clearly visualize the performance of your marketing actions. Our consulting support helps you interpret this data, identify optimization opportunities and make informed strategic decisions. This translates into better resource allocation, optimized marketing campaigns, and ultimately, a significant improvement in your return on investment (ROI).
Benefit from solid support and improve your performance management.
Book a 15-minute discovery call.