Following an in-depth audit of the analytics ecosystem, definition of a KPI framework tailored to the business and development of a detailed tagging plan. This crucial step identifies the essential data to be collected to feed the analytics and marketing tools. A well-designed tagging plan ensures optimal data collection and lays the foundation for relevant analysis, offering avenues for continuous improvement for the business.
Responsibility for implementing the predefined tagging plan, with precise and error-free integration. This phase includes the technical deployment of data marketing tools via a Tag Management System (TMS) tailored to requirements. Technical expertise, particularly in JavaScript, guarantees optimal implementation even for the most complex configurations, ensuring that audience measurement and marketing tools reach their full potential.
Advice on choosing the most relevant tools for the business and meticulous configuration. This step includes configuring user interfaces and enriching data layers, which are essential for fully exploiting the capabilities of analytical solutions. Strict compliance with current data protection regulations to ensure the system is compliant.
Design of dynamic dashboards and automated reporting to improve understanding of collected data, centralizing key information from different tools. These visualizations facilitate the extraction of valuable insights and accelerate decision-making. Support in data interpretation with regular monitoring and targeted recommendations to optimize web marketing strategies, improve ROI, and effectively support growth.
For the success of your project, nothing could be simpler! Schedule an appointment below, we'll define your objectives and deadline together, and then we can get started on your project right away!
Over 200 projects completed with consistently satisfied clients. Why not you?
Customer satisfaction is our top priority. A commitment to quality guides every interaction, with the goal of delivering high-quality service.
This approach is reflected in the customer testimonials available below.
A year-long assignment for a major retail group. Nourdine's professionalism, organization, and skills are real assets for successfully completing your analytics tasks!
Nourdine accompanied us on missions to improve the reliability of the data layer... Very attentive, available, responsive, very rigorous and efficient, he managed to quickly understand our complex ecosystem!
Very satisfied, excellent work! Nourdine assisted us in defining and implementing our website's e-commerce tagging plan. We will work together again as soon as the opportunity arises.
Excellent experience. Good communication and follow-up on results at all times. The support was very solid and everything was well managed.
We had a very positive collaboration with Nourdine on several projects. His knowledge of the web analytics ecosystem and his technical skills were real assets for the success of our missions. Attentive, responsive, and friendly, we are very happy to work with him!
Nourdine completed the mission effectively, also offering some advice for the future. Thank you.
Nourdine is very professional. We urgently needed someone with a specific profile, and Nourdine was the only person who could meet our needs. He even went above and beyond by offering proactive suggestions. I recommend him without hesitation; he's someone we thoroughly enjoy working with.
Excellent, efficient and professional, completely reinstalled our Pixel FB and fixed other issues.
Super responsive, friendly, patient, and professional. A pleasure to work with to create a clear and easy-to-understand tracking plan. Proactive and solution-oriented. Absolutely top-notch.
Do you have any questions?
Here are some helpful answers to assist you :)
Web analytics is the analysis of data collected on your website or application to make informed decisions. It is crucial because it allows you to optimize your marketing strategies, improve the user experience, and increase your ROI based on reliable data rather than intuition.
Compliance with data protection regulations is a priority in our approach. When configuring tools and implementing technical solutions, we take great care to ensure compliance with applicable standards, particularly the GDPR. This includes putting appropriate consent mechanisms in place, limiting data collection to what is strictly necessary, and configuring tools to guarantee the confidentiality and security of the information collected.
The choice of tools depends on the specific needs of each company. We generally recommend a combination of tools including a web analytics solution (such as Google Analytics), a Tag Management System (TMS) to facilitate tag deployment and management, and marketing automation tools tailored to your industry. Our expertise allows us to guide you toward the most relevant solutions for your business and configure them optimally.
Our data visualization and consulting services transform raw data into actionable insights. By creating dynamic dashboards and automated reports, we enable you to clearly visualize the performance of your marketing actions. Our consulting support helps you interpret this data, identify opportunities for optimization, and make informed strategic decisions. This translates into better resource allocation, optimized marketing campaigns, and ultimately, a significant improvement in your return on investment (ROI).
Benefit from solid support and improve your performance management. Book a 15-minute discovery call.