FREELANCE ANALYTICS

Web Analytics Consultant

All decision-making must be based on reliable data. Deploy a structured and scalable analytics environment!

Happy customers

PROCESS

Analytics Methodology

Robust processes to ensure a comprehensive understanding of the various components of your project.

Tagging plan

Following an in-depth audit of the analytics ecosystem, definition of a KPI framework tailored to the business and development of a detailed tagging plan. This crucial step identifies the essential data to be collected to feed the analytics and marketing tools. A well-designed tagging plan ensures optimal data collection and lays the foundation for relevant analysis, offering avenues for continuous improvement for the business.

Technical implementation

Responsibility for implementing the predefined tagging plan, with precise and error-free integration. This phase includes the technical deployment of data marketing tools via a Tag Management System (TMS) tailored to requirements. Technical expertise, particularly in JavaScript, guarantees optimal implementation even for the most complex configurations, ensuring that audience measurement and marketing tools reach their full potential.

Tool settings

Advice on choosing the most relevant tools for the business and meticulous configuration. This step includes configuring user interfaces and enriching data layers, which are essential for fully exploiting the capabilities of analytical solutions. Strict compliance with current data protection regulations to ensure the system is compliant.

Data visualization & consulting

Design of dynamic dashboards and automated reporting to improve understanding of collected data, centralizing key information from different tools. These visualizations facilitate the extraction of valuable insights and accelerate decision-making. Support in data interpretation with regular monitoring and targeted recommendations to optimize web marketing strategies, improve ROI, and effectively support growth.

Let's discuss your project together!

Pour la réussite de votre projet, rien de plus simple ! Vous prenez rendez-vous ci-dessous, on délimite ensemble vos objectifs ainsi que la deadline.

✓ 15m Discovery call

✓ Free and with no obligation

✓ Expertise technique et stratégique

Over 200 projects completed with consistently satisfied clients. Why not you?

What my clients say

Customer satisfaction is our top priority. Our commitment to quality guides every interaction, with the goal of delivering high-quality service. This approach is reflected in the customer testimonials available below.

Julien Debriel

Responsable Digital Analytics - Idkids

" Mission longue d'un an pour un grand groupe retail. Le professionnalisme, l'organisation et les compétences de Nourdine sont de réels atouts pour mener à bien vos missions analytics !"

Delphine Audibert

Chef de projet e-commerce - Jacadi

" Nourdine nous a accompagnés sur des missions de fiabilisation du datalayer... Très à l'écoute, disponible, réactif, très rigoureux et efficace, il a réussi à très vite comprendre notre écosystème complexe !"

Clément Meunier

CEO Yumboes

" Très satisfait, excellent travail ! Nourdine nous a accompagné dans la définition et la mise en place du plan de taggage e-commerce de notre site. Nous retravaillerons ensemble dès que l’occasion se présentera."

Alfredo Escobar

Fondateur Escocafé

" Très bonne experience. Bonne communication et suivi des résultats à tout moment. L'accompagnement a été très solide et tout bien maîtrisé."

Bérengère Dijon

HR Universem

" Très bonne collaboration avec Nourdine sur plusieurs projets. Sa connaissance de l’écosystème web analytics et ses compétences techniques sont de vrais atouts pour le succès des missions. A l’écoute, réactif et sympathique, nous sommes très contents de travailler avec lui !"

Pierre-Alexandre Kleiber

Responsable Marketing Mob Energy

" Nourdine a rempli la mission efficacement en distillant également quelques conseils pour la suite. Merci."

Michael Le Hoang

CEO Admaker

" Nourdine est très professionnel. Nous avions besoin d'un profil en urgence et Nourdine a été la seule personne en mesure de répondre à nos attentes. Nourdine a même été au delà des exigences en étant force de proposition. Je recommande sans hésiter, c'est une personne avec qui nous avons beaucoup de plaisir à travailler."

Poulad Djamali

CEO Terre de Mars

" Top, efficace et professionnel, a réinstallé complètement notre pixel fb et a réparé d'autres sujets."

Clara Champion

CEO Flowthesun

" Super réactif, aimable, pédagogue et professionnel. Un régal pour faire un plan de tracking soigné et intelligible. Force de proposition. super top."

Frequently Asked Questions

Do you have any questions? Here are some useful answers to help you :)

What is Web Analytics and why is it important for my business?

Web analytics is the analysis of data collected on your website or application to make informed decisions. It is crucial because it allows you to optimize your marketing strategies, improve the user experience, and increase your ROI based on reliable data rather than intuition.

How do you ensure compliance with data protection regulations?

Compliance with data protection regulations is a priority in our approach. When configuring tools and implementing technical solutions, we take great care to ensure compliance with applicable standards, particularly the GDPR. This includes putting appropriate consent mechanisms in place, limiting data collection to what is strictly necessary, and configuring tools to guarantee the confidentiality and security of the information collected.

What types of analytics and marketing tools do you generally recommend?

The choice of tools depends on the specific needs of each company. We generally recommend a combination of tools including a web analytics solution (such as Google Analytics), a Tag Management System (TMS) to facilitate tag deployment and management, and marketing automation tools tailored to your industry. Our expertise allows us to guide you toward the most relevant solutions for your business and configure them optimally.

How can your data visualization and consulting services tangibly improve my ROI?

Our data visualization and consulting services transform raw data into actionable insights. By creating dynamic dashboards and automated reports, we enable you to clearly visualize the performance of your marketing actions. Our consulting support helps you interpret this data, identify opportunities for optimization, and make informed strategic decisions. This translates into better resource allocation, optimized marketing campaigns, and ultimately, a significant improvement in your return on investment (ROI).

Let's discuss your project together!

Get solid support and improve your performance management. Book a 15-minute discovery call.