Ad Hoc Analysis: Definition
Ad hoc analysis enables marketing teams to create customized one-off studies to quickly respond to specific needs using business intelligence tools.
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Business Intelligence (BI): Definition
Business Intelligence transforms raw data into strategic insights, enabling companies to make informed decisions and optimize their operational performance.
HTML: Definition
HTML, the fundamental markup language of the web, allows you to structure and present content on web pages using simple, semantic tags, which is essential for any beginner developer.
Heatmap: Definition
Heatmaps transform web data into colorful visualizations, revealing user interactions and behaviors to optimize the website experience.
Digital Fingerprinting: Definition
Fingerprinting is a digital tracking technique that allows websites to identify a user via the technical characteristics of their browser, without using cookies.
ETL (Extract, Transform, Load): Definition
ETL is an essential process that extracts, transforms, and loads data from different sources to create a unified and usable data warehouse.
Cohort Analysis: Definition
Cohort analysis segments your users by common behaviors to measure retention, optimize acquisition, and make marketing decisions based on reliable data.
Multidimensional Analysis: Definition
Multidimensional analysis explores complex data across multiple dimensions simultaneously, revealing hidden patterns using advanced statistical techniques such as PCA and PCA.
Unstructured Data: Definition
Unstructured data represents complex and varied information that does not fit into traditional formats, requiring advanced technologies for its analysis and strategic use.
JavaScript: Definition
JavaScript transforms websites into dynamic interactive experiences, enabling developers to create rich and responsive user interfaces in modern browsers.
URL (Uniform Resource Locator): Definition
A URL is a unique identifier used to locate and access a specific resource on the Internet, consisting of a protocol, a domain name, and a path.
KPI (Key Performance Indicator): Definition
Key performance indicators (KPIs) enable companies to measure their strategic objectives, evaluate their performance, and make informed decisions.
SDK (Software Development Kit): Definition
An SDK (Software Development Kit) is a comprehensive set of software tools that enables developers to create, test, and deploy applications on different technology platforms.
SQL (Structured Query Language): Definition
SQL, a structured query language, allows data to be stored, managed, and queried efficiently in relational databases, providing professionals with a powerful tool for manipulation and analysis.
CLV (Customer Lifetime Value): Definition
Customer Lifetime Value (CLV) measures the total value a customer generates for a company throughout their business relationship by calculating their potential revenue over time.
Web Analytics: Definition
Web analytics enables companies to understand user behavior on their website, measure performance, and strategically optimize the digital experience.
Predictive Analysis: Definition
Predictive analytics transforms historical data into accurate marketing forecasts, enabling companies to anticipate customer behavior and optimize their strategies.
Google Analytics Hit: Definition
In Google Analytics, a hit represents each unique interaction sent to the servers, capturing user actions such as page views, events, and transactions.
IP address: Definition
An IP address is a unique numerical identifier assigned to each device connected to a network, enabling its identification and communication on the Internet.
Structured Data: Definition
Structured data transforms your marketing strategy by effectively organizing information, enabling accurate analysis and effective data-driven decisions.
Pie Chart (Sectors): Definition
The pie chart transforms complex data into a simple visual representation, allowing you to quickly understand the proportions of a statistical set.
DataLayer: Definition
The data layer is the technical infrastructure that collects and transmits data between a website and marketing analytics tools, simplifying the tracking of user interactions.
Data Governance: Definition
Summary What is data governance: definition and strategic challenges Data governance encompasses all policies and procedures that ensure the accuracy of corporate data. It covers data entry, storage, handling, access, and deletion according to established rules. This strategic discipline defines who can access data, when, and how it can be used. Unlike data management, which […]
Data Lake: Definition
A data lake enables companies to store and analyze massive volumes of raw, structured, and unstructured data, offering unique flexibility for data exploration.
Big Data: Definition
Big data refers to all technologies and methods used to collect, process, and analyze massive volumes of digital data from various sources in order to generate strategic insights.
User Agent: Definition
A user agent is a technical identifier sent by web browsers during HTTP requests, allowing the operating system and browser type used to be determined.
Histogram: Definition
A histogram graphically represents the distribution of continuous numerical data through vertical rectangles whose height illustrates the frequency of each interval.
Descriptive Analysis: Definition
Descriptive analytics reveals what happened in your marketing data using statistics and visualizations to guide your data-driven decisions.
API (Application Programming Interface): Definition
An API enables software to interact and exchange data by defining a standardized set of methods and communication protocols between different applications.
Ad Blocker: Definition
Ad blockers transform your web browsing experience by blocking intrusive ads, improving loading speeds, and protecting your privacy across all browsers.
DOM (Document Object Model): Definition
The Document Object Model (DOM) represents the standard programming interface that transforms HTML and XML documents into a hierarchical structure that can be manipulated by web scripts.
Bar Chart: Definition
The bar chart allows discrete data to be represented graphically using rectangular bars whose height corresponds to the measured values.
Data Warehouse: Definition
A data warehouse centralizes and transforms enterprise data, enabling decision makers to effectively analyze their strategic information and make informed decisions.