Data Marketing articles and news

Ad blockers transform your web browsing experience by blocking intrusive ads, improving loading speed and protecting your privacy across all browsers.

The bar chart is a graphical representation of discrete data using rectangular bars whose height corresponds to the measured values.

HTML, the fundamental markup language of the web, enables content to be structured and presented on web pages using simple, semantic tags, essential for any novice developer.

A histogram graphically represents the distribution of continuous numerical data through vertical rectangles whose height illustrates the frequency of each interval.

Multidimensional analysis explores complex data across multiple dimensions simultaneously, revealing hidden patterns through advanced statistical techniques such as PCA and CFA.

Ad hoc analysis enables marketing teams to create customized ad hoc studies to respond rapidly to specific needs, thanks to business intelligence tools.

Business Intelligence transforms raw data into strategic insights, enabling companies to make informed decisions and optimize their operational performance.

The pie chart transforms complex data into a simple visual representation, making it easy to quickly understand the proportions of a statistical set.

ETL is an essential process for extracting, transforming and loading data from different sources to create a unified, usable data warehouse.

An API enables software to interact and exchange data by defining a standardized set of communication methods and protocols between different applications.

A data lake enables companies to store and analyze massive volumes of raw, structured and unstructured data, offering unique flexibility for data mining.

Web analytics enables companies to understand user behavior on their website, measure performance and strategically optimize the digital experience.

An SDK (Software Development Kit) is a complete set of software tools enabling developers to create, test and deploy applications on different technological platforms.

SQL, a structured query language, enables data to be efficiently stored, managed and queried in relational databases, providing professionals with a powerful tool for manipulation and analysis.

Unstructured data represents complex and varied information that escapes traditional formats, requiring advanced technologies for its analysis and strategic exploitation.

Predictive analysis transforms historical data into accurate marketing forecasts, enabling companies to anticipate customer behavior and optimize their strategies.

Customer Lifetime Value (CLV) measures the total value that a customer generates for a company over the course of a business relationship, by calculating potential revenues over time.

A data warehouse centralizes and transforms corporate data, enabling decision-makers to efficiently analyze their strategic information and make informed decisions.

Fingerprinting is a digital tracking technique that enables websites to identify a user via the technical characteristics of their browser, without using cookies.

In Google Analytics, a hit represents each unique interaction sent to the servers, capturing user actions such as page views, events and transactions.

An IP address is a unique numerical identifier assigned to each device connected to a network, enabling it to be identified and communicated with on the Internet.

Heatmaps transform web data into colorful visualizations, revealing user interactions and behaviors to optimize the website experience.

Summary What is data governance: definition and strategic issues Data governance encompasses all policies and procedures to ensure the accuracy of corporate data. It covers its capture, storage, manipulation, access and deletion according to established rules. This strategic discipline defines who can access data, when and how it can be used. Unlike [...]

Big data is the set of technologies and methods used to collect, process and analyze massive volumes of digital data from a variety of sources, in order to generate strategic insights.

Descriptive analysis reveals what has happened in your marketing data, using statistics and visualizations to guide your data-driven decisions.

The Document Object Model (DOM) is the standard programming interface that transforms HTML and XML documents into a hierarchical structure that can be manipulated by web scripts.

Key Performance Indicators (KPIs) enable companies to measure their strategic objectives, assess their performance and make informed decisions.

Cohort analysis segments your users by common behaviors to measure retention, optimize acquisition and make marketing decisions based on reliable data.

A URL is a unique identifier for locating and accessing a specific resource on the Internet, consisting of a protocol, a domain name and a path.

JavaScript transforms websites into dynamic interactive experiences, enabling developers to create rich, responsive user interfaces in modern browsers.

Structured data transforms your marketing strategy by efficiently organizing information, enabling accurate analysis and powerful data-driven decisions.

The datalayer is the technical infrastructure that enables data to be collected and transmitted between a website and marketing analysis tools, simplifying the tracking of user interactions.

A user agent is a technical identifier sent by web browsers during HTTP requests, making it possible to determine the operating system and type of browser used.