After analyzing requirements, the team creates detailed specifications and conducts an audit of the existing system. This crucial step allows us to understand the specific context and choose the most suitable TMS (usually Google Tag Manager, but other options are possible depending on requirements).
The development of a comprehensive technical tagging plan identifies all the elements to be tracked. This plan aims to enrich the TMS data layer, taking into account specific e-commerce and marketing analysis needs.
This phase includes the technical integration of the chosen TMS, the configuration of containers with an organized structure, and the implementation of analytical and marketing tools. The approach follows best practices for each tool, using client-side and/or server-side approaches as needed.
This stage involves verifying that the tagging plan has been deployed correctly, performing thorough testing, and finally deploying the tags. Continuous monitoring then optimizes the configuration, resolves any issues, and supports evolving tracking and data analysis requirements.
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Supporting several companies, SMEs / VSEs, large groups or agencies in improving their collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some helpful answers to assist you :)
A TMS (Tag Management System) is a tool that allows you to easily manage and deploy tags on your website. Google Tag Manager is one of the most popular. Using a TMS is important because it greatly simplifies the management of analytics and marketing tools, improves site performance, and allows for greater flexibility in data collection and analysis.
Client-side tracking is performed directly in the user's browser, while server-side tracking is performed on a server. Server-side tracking offers better data protection, better site performance, and greater accuracy of the data collected. However, it is generally more complex to set up and may require additional resources.
The time required to implement a comprehensive tagging plan can vary depending on the complexity of your site and your tracking needs. In general, the process can take 2 to 4 weeks, including the scoping, plan development, implementation, and testing phases. More complex projects, particularly those involving advanced e-commerce or server-side tracking, may require more time.
Absolutely! One of the great advantages of using a TMS is its flexibility. Once the initial configuration is in place, it can be adapted and enhanced over time to meet your changing needs. That's why the "Deployment, monitoring, and continuous optimization" phase is crucial in our process. We remain at your disposal to make these adjustments and support you in the evolution of your tracking strategy.
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