ANALYTICS AGENCY

Google Tag Manager Agency

Support in the technical implementation of analytics and marketing tags. Proficiency in GTM and other tag management systems (TMS) to optimize digital strategies.

Happy customers

PROCESS

Methodology for a GTM setup

Robust processes to ensure a comprehensive understanding of the various components of your project.

Framing and planning

After analyzing requirements, the team creates detailed specifications and conducts an audit of the existing system. This crucial step allows us to understand the specific context and choose the most suitable TMS (usually Google Tag Manager, but other options are possible depending on requirements).

Development of the tagging plan

The development of a comprehensive technical tagging plan identifies all the elements to be tracked. This plan aims to enrich the TMS data layer, taking into account specific e-commerce and marketing analysis needs.

Implementation and configuration

This phase includes the technical integration of the chosen TMS, the configuration of containers with an organized structure, and the implementation of analytical and marketing tools. The approach follows best practices for each tool, using client-side and/or server-side approaches as needed.

Deployment, monitoring, and continuous optimization

This stage involves verifying that the tagging plan has been deployed correctly, performing thorough testing, and finally deploying the tags. Continuous monitoring then optimizes the configuration, resolves any issues, and supports evolving tracking and data analysis requirements.

Let's discuss your project together!

Pour la réussite de votre projet, rien de plus simple ! Vous prenez rendez-vous ci-dessous, on délimite ensemble vos objectifs ainsi que la deadline.

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Over 200 projects completed with consistently satisfied clients. Why not you?

Quelques références d'entreprises accompagnées

Accompagnement de plusieurs entreprises, PME / TPE, grands groupes ou agences dans l'amélioration de leur collecte, traitement et analyse de leurs données web et mobile.

Frequently Asked Questions

Do you have any questions? Here are some useful answers to help you :)

What is a TMS and why is it important?

A TMS (Tag Management System) is a tool that allows you to easily manage and deploy tags on your website. Google Tag Manager is one of the most popular. Using a TMS is important because it greatly simplifies the management of analytics and marketing tools, improves site performance, and allows for greater flexibility in data collection and analysis.

What is the difference between client-side and server-side tracking?

Client-side tracking is performed directly in the user's browser, while server-side tracking is performed on a server. Server-side tracking offers better data protection, better site performance, and greater accuracy of the data collected. However, it is generally more complex to set up and may require additional resources.

How long does it typically take to implement a comprehensive tagging plan?

The time required to implement a comprehensive tagging plan can vary depending on the complexity of your site and your tracking needs. In general, the process can take 2 to 4 weeks, including the scoping, plan development, implementation, and testing phases. More complex projects, particularly those involving advanced e-commerce or server-side tracking, may require more time.

Is it possible to adapt the configuration as my needs change?

Absolutely! One of the great advantages of using a TMS is its flexibility. Once the initial configuration is in place, it can be adapted and enhanced over time to meet your changing needs. That's why the "Deployment, monitoring, and continuous optimization" phase is crucial in our process. We remain at your disposal to make these adjustments and support you in the evolution of your tracking strategy.

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