Following a needs analysis, the team creates detailed specifications and carries out an audit of the existing system. This crucial step enables us to understand the specific context and choose the most appropriate TMS (generally Google Tag Manager, but other options are possible depending on requirements).
The development of a comprehensive technical marking plan identifies all the elements to be monitored. This plan aims to enrich the data layer of the TMS, taking into account the specific needs of e-commerce and marketing analysis.
This phase includes the technical integration of the chosen TMS, the configuration of containers with an organized structure, and the implementation of analytical and marketing tools. The approach respects best practices for each tool, using client-side and/or server-side approaches as required.
This stage involves checking that the tagging plan has been properly deployed, carrying out in-depth tests, and finally deploying the tags. Thereafter, ongoing monitoring optimizes the configuration, resolves any problems and supports evolving tracking and data analysis needs.
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We help a number of companies, SMEs, large groups and agencies to improve the collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some useful answers to help you :)
A TMS (Tag Management System) is a tool that makes it easy to manage and deploy tags on your website. Google Tag Manager is one of the most popular. Using a TMS is important because it greatly simplifies the management of analytics and marketing tools, improves site performance and allows greater flexibility in data collection and analysis.
Client-side tracking is performed directly in the user's browser, while server-side tracking is performed on a server. Server-side tracking offers greater data protection, better site performance and more accurate data collection. However, it is generally more complex to set up and may require additional resources.
The time required to set up a complete tagging plan can vary according to the complexity of your site and your tracking needs. In general, the process can take from 2 to 4 weeks, including scoping, plan development, implementation and testing. More complex projects, such as those involving advanced e-commerce tracking or server-side, may take longer.
Absolutely! One of the great advantages of using a TMS is its flexibility. Once the initial configuration has been set up, it's entirely possible to adapt and enhance it over time to meet your changing needs. This is why the "Deployment, monitoring and ongoing optimization" phase is crucial to our process. We remain at your disposal to make these adjustments and support you in the evolution of your tracking strategy.
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