The approach begins with a thorough audit of the existing implementation or specific requirements. This crucial step allows us to detect any errors and identify opportunities for improvement. Following this audit and detailed requirements gathering, the team defines a KPI framework tailored to the business and creates a dedicated tagging plan. This essential document provides clear visibility into the types of data collected and how they are collected. It serves as a guide for technical and marketing teams, ensuring a common understanding of the interaction and conversion elements being tracked.
The implementation of the predefined tagging plan is carried out with surgical precision. This step requires advanced knowledge of JavaScript and various tracking techniques. The technical deployment of Piano Analytics tags is carried out via a TMS such as Google Tag Manager. This implementation includes the configuration of crucial elements such as cross-domain tracking, site search tracking, standard event settings, conversion goal configuration, and the creation of custom dimensions.
The configuration of the Piano Analytics interface ensures compliance with data protection regulations. This step includes the detailed configuration of all the features necessary to guarantee optimal data collection in line with specific requirements.
For each deliverable, a rigorous testing and acceptance phase is carried out to ensure optimal data collection. Custom dashboards are created using data visualization tools such as Google Data Studio. These tailor-made reports centralize Piano Analytics data, making it more accessible and easier to interpret. Ongoing consulting support helps analyze data, draw relevant conclusions, and identify the best opportunities for optimization. This expertise enables optimal performance management and ensures a positive return on investment for online marketing initiatives.
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Over 200 projects completed with consistently satisfied clients. Why not you?
Supporting several companies, SMEs / VSEs, large groups or agencies in improving their collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some helpful answers to assist you :)
Piano Analytics is an advanced web analytics solution designed to optimize your company's digital performance. It is crucial because it offers a holistic view of the customer journey, integrates artificial intelligence features for more accurate insights, and strictly complies with data protection regulations such as the GDPR. Piano Analytics enables you to make informed marketing decisions, optimize your online performance, and maximize your digital ROI.
The implementation time for Piano Analytics varies depending on the complexity of your digital ecosystem. For a standard configuration, allow approximately 2 to 3 weeks. For complex e-commerce projects or very specific requirements, this can extend to 4 to 6 weeks. Each phase (needs analysis, tagging plan, technical implementation, configuration, and testing) is meticulously executed to ensure accurate and comprehensive data collection.
Absolutely. We offer a comprehensive post-implementation support service, including monitoring, consulting, and reporting. This includes a rigorous testing and acceptance phase to validate the quality of data collection, as well as personalized support to help you interpret your data and optimize your performance. We can also create customized dashboards via the Piano Analytics platform to facilitate your analysis and guide your digital strategy.
Piano Analytics’ server-side option is a cutting-edge data collection method that processes information directly on a server rather than in the user’s browser. This approach offers several advantages, including improved website performance, more reliable and accurate data collection, and stronger compliance with data protection regulations. It is particularly well suited for high-traffic websites, complex applications, and organizations with strict data security and privacy requirements.
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