The approach begins with an in-depth audit of the existing implementation or specific requirements. This crucial step enables us to detect any errors and identify opportunities for improvement. Following this audit and the detailed gathering of requirements, the team defines a KPI framework adapted to the business and proceeds to create a dedicated tagging plan. This essential document provides clear visibility on the types of data collected and their method of collection. It serves as a guide for both technical and marketing teams, ensuring a common understanding of the interaction and conversion elements tracked.
The marking plan defined upstream is implemented with surgical precision. This stage requires advanced mastery of the JavaScript language and various tracking techniques. The technical deployment of Piano Analytics tags is carried out via a TMS such as Google Tag Manager. This implementation includes the configuration of crucial elements such as cross-domain tracking, search site tracking, standard event settings, conversion target configuration and the creation of custom dimensions.
Setting up the Piano Analytics interface ensures compliance with data protection regulations. This includes fine-tuning all the functionalities required to guarantee optimal data collection in line with specific needs.
For each deliverable, a rigorous testing and acceptance phase is carried out to ensure optimal data collection. Custom dashboards are created using data visualization tools such as Google Data Studio. These customized reports centralize Piano Analytics data, making it more accessible and easier to interpret. Ongoing support in the form of consulting helps to analyze data, draw relevant conclusions and identify the best opportunities for optimization. This expertise helps to optimize performance and ensure a positive return on investment for online marketing initiatives.
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We help a number of companies, SMEs, large groups and agencies to improve the collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some useful answers to help you :)
Piano Analytics is an advanced web analytics solution designed to optimize your company's digital performance. It's crucial because it offers a holistic view of the customer journey, incorporates artificial intelligence features for more accurate insights, and scrupulously complies with data protection regulations such as the RGPD. Piano Analytics enables you to make informed marketing decisions, optimize your online performance and maximize your digital ROI.
Piano Analytics implementation times vary according to the complexity of your digital ecosystem. For a standard configuration, allow around 2 to 3 weeks. For complex e-commerce projects or very specific requirements, this can extend to 4 to 6 weeks. Each phase (needs analysis, tagging plan, technical implementation, parameterization and testing) is meticulously executed to guarantee accurate and exhaustive data collection.
Absolutely. We offer a complete post-implementation service, including monitoring, consulting and reporting. This includes a rigorous testing and acceptance phase to validate the quality of data collection, as well as personalized support to help you interpret your data and optimize your performance. We can also create customized dashboards via the Piano Analytics platform to facilitate your analysis and guide your digital strategy.
Piano Analytics' "server-side" option is a state-of-the-art data collection method that processes information directly on a server rather than in the user's browser. This approach offers a number of benefits: enhanced website performance, more reliable and accurate data collection, and greater compliance with data protection regulations. It is particularly recommended for high-traffic sites, complex applications or companies with stringent data security and confidentiality requirements.
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