In-depth audit of the existing system and detailed collection of requirements to define a KPI framework tailored to the business. Creation of a tagging plan dedicated to technical and marketing teams. This step is crucial for optimizing the use of GA4 features, particularly for e-merchants. The goal: to ensure optimal data reporting and take full advantage of all the tool's features.
Implementation of the predefined tagging plan with surgical precision. The use of a Tag Management System (TMS) such as Google Tag Manager enriches the data layer and makes data available for other analytics or marketing tags. Technical expertise ensures effective management of complex configurations, particularly for web apps, mobile apps, and cross-platform and cross-domain scenarios.
Configuration of the GA4 interface in compliance with data protection regulations. Complete and customized configuration, tailored to specific needs. Assurance that the installation complies with the latest personal data protection standards, avoiding any legal risk.
Testing and systematic acceptance phase for each deliverable to ensure optimal data collection. Consulting service to help optimize performance. Creation of customized reports using data visualization solutions such as Google Data Studio (Looker Studio), providing a centralized and easily interpretable view of the data. These reports facilitate the understanding and analysis of performance, enabling informed decision-making for future web marketing strategies.
For the success of your project, nothing could be simpler! Schedule an appointment below, we'll define your objectives and deadline together, and then we can get started on your project right away!
Over 200 projects completed with consistently satisfied clients. Why not you?
Customer satisfaction is our top priority. A commitment to quality guides every interaction, with the goal of delivering high-quality service.
This approach is reflected in the customer testimonials available below.
A year-long assignment for a major retail group. Nourdine's professionalism, organization, and skills are real assets for successfully completing your analytics tasks!
Nourdine accompanied us on missions to improve the reliability of the data layer... Very attentive, available, responsive, very rigorous and efficient, he managed to quickly understand our complex ecosystem!
Very satisfied, excellent work! Nourdine assisted us in defining and implementing our website's e-commerce tagging plan. We will work together again as soon as the opportunity arises.
Excellent experience. Good communication and follow-up on results at all times. The support was very solid and everything was well managed.
We had a very positive collaboration with Nourdine on several projects. His knowledge of the web analytics ecosystem and his technical skills were real assets for the success of our missions. Attentive, responsive, and friendly, we are very happy to work with him!
Nourdine completed the mission effectively, also offering some advice for the future. Thank you.
Nourdine is very professional. We urgently needed someone with a specific profile, and Nourdine was the only person who could meet our needs. He even went above and beyond by offering proactive suggestions. I recommend him without hesitation; he's someone we thoroughly enjoy working with.
Excellent, efficient and professional, completely reinstalled our Pixel FB and fixed other issues.
Super responsive, friendly, patient, and professional. A pleasure to work with to create a clear and easy-to-understand tracking plan. Proactive and solution-oriented. Absolutely top-notch.
Do you have any questions?
Here are some helpful answers to assist you :)
GA4 (Google Analytics 4) is the latest version of Google's web analytics tool. It is crucial for your business because it offers a more comprehensive view of the customer journey, integrates artificial intelligence for more accurate insights, and better complies with data protection regulations. GA4 allows you to make more informed marketing decisions and optimize your online performance.
The implementation time for GA4 varies depending on the complexity of your website or application. For a standard configuration, allow approximately 1 to 2 weeks. For e-commerce projects or more specific requirements, it can take 2 to 4 weeks. Each step (tagging plan, technical implementation, configuration, and testing) is carried out with care to ensure optimal data collection.
Yes, I offer monitoring, consulting, and reporting services after implementation. This includes a testing and acceptance phase to ensure the quality of data collection, as well as support to help you interpret your data and manage your performance. I can also create customized reports using tools such as Google Data Studio (Looker Studio) to facilitate your analysis and decision-making.
The "server-side" option is an advanced data collection method that processes information on a server rather than in the user's browser. This approach offers several advantages: better website performance, more reliable data collection, and better compliance with data protection regulations. It is particularly recommended for high-traffic sites or those with strict data privacy requirements.
Benefit from solid support and improve your performance management. Book a 15-minute discovery call.