In-depth audit of existing systems and detailed collection of requirements to define a KPI framework adapted to the business. Creation of a branding plan dedicated to the technical and marketing teams. This step is crucial to optimize the use of GA4 functionalities, particularly for e-tailers. The aim: to guarantee optimal data feedback and take full advantage of all the tool's functionalities.
Implement the tagging plan defined upstream with surgical precision. Use of a Tag Management System (TMS) such as Google Tag Manager to enrich the dataLayer and make data available for other analytical or marketing tags. Technical expertise ensures efficient management of complex configurations, particularly for web apps, mobile applications, and cross-platform and cross-domain cases.
Parameterization of the GA4 interface to ensure compliance with data protection regulations. Complete, customized configuration, adapted to specific needs. Ensure that the installation complies with the latest data protection standards, avoiding any legal risk.
Systematic testing and acceptance phase for each deliverable to ensure optimal data collection. Consulting services to help you optimize performance. Creation of customized reports via data visualization solutions such as Google Data Studio (Looker Studio), offering a centralized, easily-interpretable view of data. These reports facilitate understanding and analysis of performance, enabling informed decision-making for future web marketing strategies.
Your project's success couldn't be simpler! You make an appointment below, and together we define your objectives and deadline. And we can get right down to work on your project!
+More than 200 projects completed with consistently satisfied customers. Why not join us?
Customer satisfaction is our top priority. Our commitment to quality guides every intervention, with the aim of delivering a high-quality service.
This approach is reflected in the customer testimonials below.
Year-long assignment for a major retail group. Nourdine's professionalism, organization and skills are real assets for the success of your analytics missions!
Nourdine has worked with us on a number of datalayer reliability projects... Very attentive, available, responsive, rigorous and efficient, he quickly managed to understand our complex ecosystem!
Very satisfied, excellent work! Nourdine helped us define and implement the e-commerce tagging plan for our site. We'll be working together again as soon as the opportunity arises.
Very good experience. Good communication and follow-up of results at all times. The support was very solid and everything was well managed.
Very good collaboration with Nourdine on several projects. His knowledge of the web analytics ecosystem and his technical skills are real assets to the success of our missions. Responsive and friendly, we're very happy to work with him!
Nourdine fulfilled the mission efficiently and also distilled a few tips for the future. Thank you, Nourdine.
Nourdine is very professional. We needed a profile urgently and Nourdine was the only person able to meet our expectations. Nourdine even went beyond our requirements by making suggestions. I recommend her without hesitation, she's a pleasure to work with.
Top, efficient and professional, completely reinstalled our fb pixel and fixed other issues.
Super responsive, friendly, educational and professional. A delight to produce a neat, intelligible tracking plan. Powerful suggestions. super top.
Do you have any questions?
Here are some useful answers to help you :)
GA4 (Google Analytics 4) is the latest version of Google's web analytics tool. It's crucial for your business because it offers a more complete view of the customer journey, integrates artificial intelligence for more accurate insights, and better complies with data protection regulations. GA4 enables you to make more informed marketing decisions and optimize your online performance.
GA4 implementation times vary according to the complexity of your website or application. For a standard configuration, allow around 1 to 2 weeks. For e-commerce projects or more specific requirements, it can take from 2 to 4 weeks. Each stage (tagging plan, technical implementation, parameterization and testing) is carried out with care to guarantee optimal data collection.
Yes, I offer a post-implementation monitoring, consulting and reporting service. This includes a testing and acceptance phase to ensure the quality of data collection, as well as support to help you interpret your data and drive your performance. I can also create customized reports using tools such as Google Data Studio (Looker Studio) to facilitate your analysis and decision-making.
The "server-side" option is an advanced data collection method that processes information on a server rather than in the user's browser. This approach offers several advantages: better website performance, more reliable data collection, and improved compliance with data protection regulations. It is particularly recommended for high-traffic sites or those with strict data confidentiality requirements.
Benefit from solid support and improve your performance management.
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