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I assist companies with the collection, processing, and activation of marketing data. My goal is clear: to provide high-quality, high-value-added services to my clients.
Introduction
Hello! Let me introduce myself.
I am originally from the beautiful northern region, where I spent my childhood and school years. A little nod to my readers in Lille ✌🏼
After two rewarding years in Lyon, I opted for a more nomadic lifestyle. I currently live in Fukuoka, Japan, where I plan to stay for a year.
Like many people of my generation, I developed a passion for new technologies at a very early age. This affinity led me to start learning programming at the age of 14, thanks in particular to Site du Zéro (now OpenClassrooms).
I am fortunate to have a job that I love and that constantly stimulates me.
Outside of work, I am passionate about travel, athletics, and personal development. To get to know me better, I invite you to learn more about my background!
My academic background
Contrary to what my introduction might suggest, I did not study computer science!
When choosing my post-high school path, I wanted to explore new horizons and take on new challenges. A year after graduating from high school, I enrolled at the Faculty of Law in Lille.
A complete turnaround! After three intense years, I obtained my Bachelor's degree in Law.
Although unrelated to my current job, this experience proved invaluable. It helped me develop rigor, organizational skills, and resilience to stress.
This training also gave me a solid understanding of legal institutions and mechanisms, an asset that I use on a daily basis. The legal methodology I acquired makes it easier for me to read regulatory texts, enabling me to effectively advise my clients on data privacy issues.
After completing my bachelor's degree, I took a break to think about my professional future. I wanted something more concrete, and the prospect of two more years of theoretical study no longer appealed to me.
Gradually, my affinity for tech topics led me to entrepreneurship. Over two years, I created several e-commerce stores, rekindling my original passion. I taught myself digital marketing.
This experience motivated me to pursue a Master's degree in Digital Commerce at the University of Lille in 2018. After completing my Master's degree, following an internship in Traffic Management and an enriching work-study program in Web Analytics, I launched my career as a Freelance Digital Analyst.
My professional experience
My professional career began at a web agency during my studies, an experience that allowed me to quickly develop my independence and skills. I arrived there with a solid technical foundation and a strong motivation to learn.
A four-month internship in Traffic Management allowed me to acquire skills in traffic acquisition.
I then spent a year at PumpUp Agency as a Web Analyst, a role that perfectly matched my technical interests.
Despite a very positive experience, my desire to be an entrepreneur took over. At the end of my studies, I established myself as a Freelance Digital Analyst.
I started by setting up Google Analytics, Google Ads, and various advertising networks for SMEs and entrepreneurs. My technical expertise quickly opened doors for me at large corporations.
My first major assignment took me to IDKids as a Technical Digital Analyst. I was responsible for implementing analytical and marketing trackers (Piano Analytics, Meta Ads, TikTok Ads, Pinterest Ads, etc.) on Jacadi and Okaidi's national and international platforms.
This year has allowed me to significantly deepen my skills in JavaScript and tracking. Projects then followed one after another, particularly through white-label collaborations with partner agencies.
My client portfolio has diversified to include strategic assignments such as Technical Digital Analyst for Matmut.
These five years of freelancing have been extremely rewarding, both professionally and personally.
My areas of expertise
As a Digital Analyst, my skills cover a wide range of areas. I ensure the reliability of data collection using various analytical and marketing tools, working on technical and operational aspects as well as tracking strategy.
📊 Data Tracking
My specialty lies in data tracking, with in-depth knowledge of front-end technologies (HTML, CSS, and JavaScript).
🏷️ Tag Management
These skills enable me to fully utilize various TMS (GTM, TagCommander, Tealium, etc.).
📈 Web Analytics
I primarily work with Google Analytics 4, Piano Analytics, and Matomo, but I am also adaptable to other solutions.
🎯 Ad Tracking
I am proficient in the technical implementation of advertising trackers (Meta Ads, TikTok Ads, Pinterest Ads).
📊 Data Visualization
Expertise in Google Looker Studio, including the creation of dynamic reports and analysis of collected data.
🔒 Data Privacy
I have a thorough understanding of the regulatory issues surrounding data collection and collaborate effectively with legal managers.
🧪 CRO & A/B Testing
I perform CRO analyses to identify friction points, using AB Tasty and HubSpot.
☁️ Server-Side
An additional asset: I am also proficient in server-side implementation!
Why work with me?
Are you looking for a skilled, motivated, and efficient freelancer for your data marketing projects? Look no further!
I can assist you with all aspects of your project: data tracking, data visualization, data privacy, and auditing your analytical ecosystem. I am proficient in the technical aspects of the main tools on the market, from implementation to analysis.
My expertise in front-end technologies (JavaScript, HTML & CSS), UX, and traffic acquisition, particularly in SEO, makes me a valuable asset to your teams.
My versatility allows me to understand your acquisition challenges and ensure effective communication between your marketing and technical teams.
If you have a project in mind, let's schedule an initial meeting to discuss it and, if necessary, provide a quote.
See you soon ✌🏼