I support companies in the collection, processing and activation of marketing data. My aim is clear: to provide a high quality, value-added service for my customers.
Hello ! Let me introduce myself.
I'm originally from the beautiful Nord region, where I spent my childhood and my student years. A nod to my readers in Lille ✌🏼
After two enriching years in Lyon, I opted for a more nomadic lifestyle.
I'm currently living in Fukuoka, Japan, where I plan to stay for a year.
Like many of my generation, I developed a passion for new technologies at an early age.
This affinity led me to learn programming at the age of 14, thanks in particular to Le Site du Zéro (now OpenClassrooms).
I'm lucky enough to be in a job that I love and that constantly stimulates me.
Outside of work, I'm passionate about travel, athletics and personal development. To get to know me better, I invite you to find out more about my background!
Contrary to what my introduction might suggest, I didn't take a course in computer science!
When it came to choosing my post-bac career path, I wanted to explore new horizons and take on new challenges.
A year after my baccalauréat, I entered the Lille Law School.
A 180-degree turn! Three intense years later, I obtained my law degree.
Although far removed from my current activity, this experience has proved invaluable.
I developed rigor, organizational skills and resistance to stress.
This training also gave me a solid understanding of institutions and legal mechanisms, an asset that I exploit on a daily basis.
The legal methodology I've acquired makes it easier for me to read regulatory texts, enabling me to advise my clients effectively on Data Privacy issues.
After my degree, I took a break to think about my professional future.
I wanted something more concrete, and the prospect of two more years of theoretical studies didn't appeal to me.
Gradually, my affinity for tech subjects led me towards entrepreneurship.
For two years, I created several e-commerce stores, rekindling my original passion. I self-taught myself in Digital Marketing.
This experience motivated me to undertake a Master's degree in Digital Commerce at the University of Lille in 2018.
At the end of my Master's degree, after an internship in Traffic Management and a rewarding work-study program in Web Analytics, I set up as a freelance Digital Analyst.
My career path began in a web agency during my studies, an experience that enabled me to rapidly develop my autonomy and skills.
I arrived with a solid technical foundation and a strong motivation to learn.
A 4-month internship in Traffic Management enabled me to acquire skills in traffic acquisition.
I then continued for a year at Agence PumpUp as a Web Analyst, a role perfectly aligned with my technical affinities.
Despite a very positive experience, my desire for entrepreneurship got the better of me.
When I finished my studies, I set myself up as a Freelance Digital Analyst.
I began by configuring Google Analytics, Google Ads and various advertising networks for SMEs and entrepreneurs. My technical expertise quickly opened the doors to major corporations.
My first major assignment took me to IDKids as a Technical Digital Analyst.
I was responsible for implementing analytics and marketing trackers (Piano Analytics, Meta Ads, TikTok Ads, Pinterest Ads...) on Jacadi and Okaidi's national and international platforms.
This year has enabled me to considerably deepen my skills in JavaScript and tracking.
One project followed another, notably through white-label collaborations with partner agencies.
My customer portfolio has diversified, including strategic assignments such as Digital Analyst Technique for Matmut.
These five years of freelancing have been extremely enriching, both professionally and personally.
As a Digital Analyst, my skills cover a wide spectrum. I ensure the reliability of data collection through various analytical and marketing tools, intervening as much on technical and operational aspects as on tracking strategy.
I'm also familiar with the regulatory issues surrounding data collection, and can advise you in this area. Although the final decisions are the responsibility of a DPO, I work closely with your legal department to explain the technical aspects.
My expertise extends to data visualization via Google Looker Studio, including the creation of dynamic reports and the analysis of collected data, accompanied by strategic recommendations.
If necessary, I carry out CRO analyses to identify friction points in the user journey and interface.
I specialize in data tracking, with a thorough command of front-end technologies (HTML, CSS and JavaScript).
These skills enable me to make full use of the various Tag Management Systems (GTM, TagCommander, Tealium...).
As far as audience measurement tools are concerned, I work mainly with Google Analytics 4, Piano Analytics and Matomo, while remaining adaptable to other solutions (Piwik, Plausible...).
I also master the technical implementation of advertising trackers (Meta Ads, TikTok Ads, Pinterest Ads) and marketing personalization tools like AB Tasty and HubSpot.
An added bonus: I also master server-side implementation!
Are you looking for a competent, motivated and efficient freelancer for your data marketing projects?
Look no further!
I can support you in all aspects of your project: data tracking, data visualization, data privacy, auditing your analytic ecosystem. I master the technical aspects of the main tools on the market, from implementation to analysis.
My expertise in front-end technologies (JavaScript, HTML & CSS), UX and traffic acquisition, especially SEO, makes me a valuable contributor to your teams.
My versatility enables me to understand your acquisition challenges and ensure effective communication between your marketing and technical teams.
If you have a project in mind, let's make an appointment for an initial discussion and, if necessary, to draw up an estimate.
See you soon ✌🏼