I assist companies in collecting, processing, and activating marketing data. My goal is clear: to provide a high-quality, high-value service to my clients.
Hello! Let me introduce myself.
I'm originally from the beautiful North of France, where I spent my childhood and university years. A little shout-out to my readers in Lille ✌🏼
After two enriching years in Lyon, I opted for a more nomadic lifestyle.
Currently, I live in Fukuoka, Japan, where I plan to stay for a year.
Like many of my generation, I developed a passion for new technologies at a very young age.
This affinity led me to learn programming at the age of 14, notably thanks to Le Site du Zéro (now OpenClassrooms).
I'm fortunate to have a job I love and that constantly challenges me.
Outside of work, I'm passionate about travel, athletics, and personal development. To get to know me better, I invite you to discover my background in more detail!
Contrary to what my introduction might suggest, I did not follow a computer science path!
When it came time to choose my post-high school direction, I wanted to explore new horizons and take on new challenges.
A year after graduating high school, I enrolled at the Faculty of Law in Lille.
A complete 180-degree turn! Three intense years later, I earned my Bachelor's degree in Law.
Although far from my current work, this path proved invaluable.
I developed rigor, organizational skills, and stress resilience.
This education also gave me a solid understanding of institutions and legal mechanisms, an asset I use every day.
The legal methodology I acquired, in particular, makes it easier for me to interpret regulatory texts, allowing me to effectively advise my clients on Data Privacy issues today.
After my degree, I took a break to reflect on my professional future.
I wanted something more concrete, and the prospect of two more years of theoretical studies no longer suited me.
Gradually, my affinity for tech subjects led me toward entrepreneurship.
For two years, I created several e-commerce stores, rekindling my original passion. I taught myself Digital Marketing.
This experience motivated me to pursue a Master’s in Digital Commerce at the University of Lille in 2018.
After completing my Master’s, following an internship in Traffic Management and a rewarding work-study in Web Analytics, I launched myself as a Freelance Digital Analyst.
My professional journey began at a web agency during my studies, an experience that allowed me to quickly develop my autonomy and skills.
I arrived there with a solid technical foundation and a strong motivation to learn.
A four-month internship in Traffic Management gave me hands-on experience in traffic acquisition.
I then continued for a year at PumpUp Agency as a Web Analyst, a role perfectly aligned with my technical interests.
Despite this very positive experience, my entrepreneurial drive took over.
At the end of my studies, I established myself as a Freelance Digital Analyst.
I started by configuring Google Analytics, Google Ads, and various advertising platforms for SMEs and entrepreneurs. My technical expertise quickly opened doors to larger companies.
My first major project brought me to IDKids as a Technical Digital Analyst.
I was responsible for implementing analytical and marketing trackers (Piano Analytics, Meta Ads, TikTok Ads, Pinterest Ads…) on Jacadi and Okaidi’s national and international platforms.
This year allowed me to significantly deepen my skills in JavaScript and tracking.
Projects then followed one after another, notably through white-label collaborations with partner agencies.
My client portfolio diversified, including strategic missions such as Technical Digital Analyst for Matmut.
These five years as a freelancer have been extremely rewarding, both professionally and personally.
As a Digital Analyst, my skills cover a wide spectrum. I ensure the reliability of data collection across various analytical and marketing tools, working on both technical and operational aspects as well as tracking strategy.
I am also well-versed in the regulatory requirements of data collection and can advise you in this area. While final decisions fall under the responsibility of a DPO, I collaborate effectively with your legal teams to simplify technical concepts.
My expertise extends to data visualization through Google Looker Studio, including creating dynamic reports, analyzing collected data, and providing strategic recommendations.
If needed, I also conduct CRO analyses to identify friction points in user journeys and interfaces.
My specialty lies in data tracking, with advanced proficiency in front-end technologies (HTML, CSS, and JavaScript).
These skills allow me to fully leverage various Tag Management Systems (GTM, TagCommander, Tealium…).
Regarding audience measurement tools, I mainly work with Google Analytics 4, Piano Analytics, and Matomo, while remaining adaptable to other solutions (Piwik, Plausible…).
I am also skilled in the technical implementation of advertising trackers (Meta Ads, TikTok Ads, Pinterest Ads) and marketing personalization tools such as AB Tasty and HubSpot.
An additional advantage: I am also proficient in server-side implementation!
Are you looking for a skilled, motivated, and efficient freelance professional for your Data Marketing projects?
Look no further!
I support you across all aspects of your project: Data tracking, Data visualization, Data Privacy, and auditing your analytics ecosystem. I am proficient in the technical aspects of the main tools on the market, from implementation to analysis.
My expertise in front-end technologies (JavaScript, HTML & CSS), UX, and traffic acquisition, including SEO, makes me a valuable collaborator for your teams.
My versatility allows me to understand your acquisition challenges and ensure effective communication between your marketing and technical teams.
If you have a project in mind, let’s schedule a first meeting and, if needed, prepare a quote.
See you soon ✌🏼