The team of experts carries out an in-depth audit of the analytic ecosystem to define a KPI framework adapted to the business and draw up a detailed tagging plan. This crucial stage identifies the essential data to be collected to feed analytical and marketing tools. A well-designed tagging plan ensures optimal data collection and lays the foundations for relevant analysis, offering avenues for continuous business improvement.
The specialists take charge of implementing the tagging plan defined upstream, ensuring accurate, error-free integration. This phase includes the technical deployment of data marketing tools via a Tag Management System (TMS) adapted to requirements. Technical expertise, particularly in JavaScript, guarantees optimal implementation of even the most complex configurations, ensuring that audience measurement and marketing tools reach their full potential.
The agency provides guidance in the choice of the most relevant tools for the business, and proceeds to their meticulous parameterization. This stage includes the configuration of user interfaces and the enrichment of data layers, essential for fully exploiting the capabilities of analytical solutions. Throughout the entire process, scrupulous compliance with current data protection regulations ensures compliance.
To enhance understanding of the data collected, the team designs dynamic dashboards and automated reports, centralizing key information from the various tools. These visualizations make it easier to extract valuable insights and accelerate decision-making. As an expert agency, our support in interpreting this data provides regular monitoring and targeted recommendations. This collective expertise enables us to optimize web marketing strategies, improve ROI and effectively support growth.
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+More than 200 projects completed with consistently satisfied customers. Why not join us?
We help a number of companies, SMEs, large groups and agencies to improve the collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some useful answers to help you :)
Data Marketing is a strategic approach that uses data to make informed marketing decisions. Our Data Marketing agency helps you transform your data into actionable insights, offering a clear vision to propel your business to success. By effectively harnessing your data, you can optimize your marketing strategies, improve your ROI and significantly support your growth.
RGPD compliance is at the heart of our concerns. We offer an analytical compliance audit to diagnose your current configuration and identify points of non-compliance. In addition, our Consent Management Platform (CMP) integration service enables you to configure marketing cookie consent in line with regulations. Throughout all our services, we take scrupulous care to ensure compliance with current data protection standards, thus ensuring that your system is fully compliant.
We offer three types of dashboard: standard, e-commerce and customized. These dynamic dashboards centralize key information from your various tools, making it easy to extract valuable insights and accelerate decision-making. For example, our e-commerce dashboard provides detailed tracking of sales, product catalog performance, and customer journey analysis. These visualizations enable you to quickly understand your performance and identify opportunities for optimization.
The choice of tools depends on the specific needs of each company. We generally recommend a combination of tools including a web analytics solution (such as Google Analytics), a Tag Management System (TMS) to facilitate tag deployment and management, and marketing automation tools tailored to your industry. Our expertise enables us to guide you towards the solutions that are most relevant to your business, and to configure them optimally.
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