The team of experts conducts an in-depth audit of the analytics ecosystem to define a KPI framework tailored to the business and develop a detailed tagging plan. This crucial step identifies the essential data to be collected to feed the analytics and marketing tools. A well-designed tagging plan ensures optimal data collection and lays the foundation for relevant analysis, providing opportunities for continuous improvement.
Specialists take charge of implementing the predefined tagging plan, ensuring accurate and error-free integration. This phase includes the technical deployment of data marketing tools via a Tag Management System (TMS) tailored to your needs. Technical expertise, particularly in JavaScript, guarantees optimal implementation, even for the most complex configurations, thus ensuring the full potential of audience measurement and marketing tools.
The agency provides guidance in selecting the most relevant tools for the business and carefully configures them. This step includes setting up user interfaces and enriching data layers, which are essential for fully leveraging the capabilities of analytical solutions. Throughout the process, strict compliance with applicable data protection regulations ensures that the system remains compliant.
To improve understanding of the data collected, the team designs dynamic dashboards and automated reports, centralizing key information from different tools. These visualizations facilitate the extraction of valuable insights and accelerate decision-making. As an expert agency, we provide support in interpreting this data, offering regular monitoring and targeted recommendations. This collective expertise enables us to optimize web marketing strategies, improve ROI, and effectively support growth.
For the success of your project, nothing could be simpler! Schedule an appointment below, we'll define your objectives and deadline together, and then we can get started on your project right away!
Over 200 projects completed with consistently satisfied clients. Why not you?
Supporting several companies, SMEs / VSEs, large groups or agencies in improving their collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some helpful answers to assist you :)
Data marketing is a strategic approach that uses data to make informed marketing decisions. Our data marketing agency helps you transform your data into actionable insights, providing a clear vision to propel your business toward success. By effectively leveraging your data, you can optimize your marketing strategies, improve your ROI, and significantly support your growth.
GDPR compliance is one of our top priorities. We offer an analytical compliance audit to diagnose your current configuration and identify areas of non-compliance. In addition, our Consent Management Platform (CMP) integration service allows you to configure marketing cookie consent in accordance with regulations. Throughout our services, we scrupulously ensure compliance with current data protection standards, thus guaranteeing the compliance of your system.
We offer three types of dashboards: standard, e-commerce, and custom. These dynamic dashboards centralize key information from your various tools, making it easier to extract valuable insights and speed up decision-making. For example, our e-commerce dashboard provides detailed tracking of sales, product catalog performance, and customer journey analysis. These visualizations allow you to quickly understand your performance and identify opportunities for optimization.
The choice of tools depends on the specific needs of each company. We generally recommend a combination of tools including a web analytics solution (such as Google Analytics), a Tag Management System (TMS) to facilitate tag deployment and management, and marketing automation tools tailored to your industry. Our expertise allows us to guide you toward the most relevant solutions for your business and configure them optimally.
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