The team of experts conducts an in-depth audit of the analytics ecosystem to define a KPI framework tailored to the business and develop a detailed tagging plan. This crucial step identifies the essential data to be collected to feed the analytics and marketing tools. A well-designed tagging plan ensures optimal data collection and lays the foundation for relevant analysis, providing opportunities for continuous improvement.
Specialists take charge of implementing the predefined tagging plan, ensuring accurate and error-free integration. This phase includes the technical deployment of data marketing tools via a Tag Management System (TMS) tailored to your needs. Technical expertise, particularly in JavaScript, guarantees optimal implementation, even for the most complex configurations, thus ensuring the full potential of audience measurement and marketing tools.
The agency guides clients in choosing the most relevant tools for their business and carefully configures them. This step includes setting up user interfaces and enriching data layers, which are essential for fully leveraging the capabilities of analytical solutions. Throughout the process, strict compliance with current data protection regulations ensures that the system remains compliant.
To improve understanding of the data collected, the team designs dynamic dashboards and automated reports, centralizing key information from various tools. These visualizations facilitate the extraction of valuable insights and accelerate decision-making. As an expert agency, we provide support in interpreting this data, offering regular monitoring and targeted recommendations. This collective expertise enables us to optimize web marketing strategies, improve ROI, and effectively support growth.
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Over 200 projects completed with consistently satisfied clients. Why not you?
Supporting several companies, SMEs / VSEs, large groups or agencies in improving their collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some helpful answers to assist you :)
Web analytics is the analysis of data collected on your website or application to make informed decisions. It is crucial because it allows you to optimize your marketing strategies, improve the user experience, and increase your ROI based on reliable data rather than intuition.
Compliance with data protection regulations is a priority in our approach. When configuring tools and implementing technical solutions, we take great care to ensure compliance with applicable standards, particularly the GDPR. This includes putting appropriate consent mechanisms in place, limiting data collection to what is strictly necessary, and configuring tools to guarantee the confidentiality and security of the information collected.
The choice of tools depends on the specific needs of each company. We generally recommend a combination of tools including a web analytics solution (such as Google Analytics), a Tag Management System (TMS) to facilitate tag deployment and management, and marketing automation tools tailored to your industry. Our expertise allows us to guide you toward the most relevant solutions for your business and configure them optimally.
Our data visualization and consulting services transform raw data into actionable insights. By creating dynamic dashboards and automated reports, we enable you to clearly visualize the performance of your marketing actions. Our consulting support helps you interpret this data, identify opportunities for optimization, and make informed strategic decisions. This translates into better resource allocation, optimized marketing campaigns, and ultimately, a significant improvement in your return on investment (ROI).
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