ANALYTICS AGENCY

Web Analytics Agency

All decision-making must be based on reliable data. Deployment of structured and scalable analytics environments thanks to in-depth technical expertise.

Happy customers

PROCESS

Analytics Methodology

Robust processes to ensure a comprehensive understanding of the various components of your project.

Tagging plan

The team of experts conducts an in-depth audit of the analytics ecosystem to define a KPI framework tailored to the business and develop a detailed tagging plan. This crucial step identifies the essential data to be collected to feed the analytics and marketing tools. A well-designed tagging plan ensures optimal data collection and lays the foundation for relevant analysis, providing opportunities for continuous improvement.

Technical implementation

Specialists take charge of implementing the predefined tagging plan, ensuring accurate and error-free integration. This phase includes the technical deployment of data marketing tools via a Tag Management System (TMS) tailored to your needs. Technical expertise, particularly in JavaScript, guarantees optimal implementation, even for the most complex configurations, thus ensuring the full potential of audience measurement and marketing tools.

Tool settings

The agency guides clients in choosing the most relevant tools for their business and carefully configures them. This step includes setting up user interfaces and enriching data layers, which are essential for fully leveraging the capabilities of analytical solutions. Throughout the process, strict compliance with current data protection regulations ensures that the system remains compliant.

Data visualization & consulting

To improve understanding of the data collected, the team designs dynamic dashboards and automated reports, centralizing key information from various tools. These visualizations facilitate the extraction of valuable insights and accelerate decision-making. As an expert agency, we provide support in interpreting this data, offering regular monitoring and targeted recommendations. This collective expertise enables us to optimize web marketing strategies, improve ROI, and effectively support growth.

Let's discuss your project together!

Pour la réussite de votre projet, rien de plus simple ! Vous prenez rendez-vous ci-dessous, on délimite ensemble vos objectifs ainsi que la deadline.

✓ 15m Discovery call

✓ Free and with no obligation

✓ Expertise technique et stratégique

Over 200 projects completed with consistently satisfied clients. Why not you?

Quelques références d'entreprises accompagnées

Accompagnement de plusieurs entreprises, PME / TPE, grands groupes ou agences dans l'amélioration de leur collecte, traitement et analyse de leurs données web et mobile.

Frequently Asked Questions

Do you have any questions? Here are some useful answers to help you :)

What is Web Analytics and why is it important for my business?

Web analytics is the analysis of data collected on your website or application to make informed decisions. It is crucial because it allows you to optimize your marketing strategies, improve the user experience, and increase your ROI based on reliable data rather than intuition.

How do you ensure compliance with data protection regulations?

Compliance with data protection regulations is a priority in our approach. When configuring tools and implementing technical solutions, we take great care to ensure compliance with applicable standards, particularly the GDPR. This includes putting appropriate consent mechanisms in place, limiting data collection to what is strictly necessary, and configuring tools to guarantee the confidentiality and security of the information collected.

What types of analytics and marketing tools do you generally recommend?

The choice of tools depends on the specific needs of each company. We generally recommend a combination of tools including a web analytics solution (such as Google Analytics), a Tag Management System (TMS) to facilitate tag deployment and management, and marketing automation tools tailored to your industry. Our expertise allows us to guide you toward the most relevant solutions for your business and configure them optimally.

How can your data visualization and consulting services tangibly improve my ROI?

Our data visualization and consulting services transform raw data into actionable insights. By creating dynamic dashboards and automated reports, we enable you to clearly visualize the performance of your marketing actions. Our consulting support helps you interpret this data, identify opportunities for optimization, and make informed strategic decisions. This translates into better resource allocation, optimized marketing campaigns, and ultimately, a significant improvement in your return on investment (ROI).

Let's discuss your project together!

Get solid support and improve your performance management. Book a 15-minute discovery call.