The team of experts carries out an in-depth audit of the analytic ecosystem to define a KPI framework adapted to the business and draw up a detailed tagging plan. This crucial stage identifies the essential data to be collected to feed analytical and marketing tools. A well-designed tagging plan ensures optimal data collection and lays the foundations for relevant analysis, offering avenues for continuous business improvement.
The specialists take charge of implementing the tagging plan defined upstream, ensuring accurate, error-free integration. This phase includes the technical deployment of data marketing tools via a Tag Management System (TMS) adapted to requirements. Technical expertise, particularly in JavaScript, guarantees optimal implementation of even the most complex configurations, ensuring that audience measurement and marketing tools reach their full potential.
The agency provides guidance in the choice of the most relevant tools for the business, and proceeds to their meticulous parameterization. This stage includes the configuration of user interfaces and the enrichment of data layers, essential for fully exploiting the capabilities of analytical solutions. Throughout the entire process, scrupulous compliance with current data protection regulations ensures compliance.
To enhance understanding of the data collected, the team designs dynamic dashboards and automated reports, centralizing key information from the various tools. These visualizations make it easier to extract valuable insights and accelerate decision-making. As an expert agency, our support in interpreting this data provides regular monitoring and targeted recommendations. This collective expertise enables us to optimize web marketing strategies, improve ROI and effectively support growth.
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We help a number of companies, SMEs, large groups and agencies to improve the collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some useful answers to help you :)
Web analytics is the analysis of data collected on your website or application to make informed decisions. It's crucial because it enables you to optimize your marketing strategies, improve the user experience and increase your ROI based on reliable data rather than hunches.
Compliance with data protection regulations is a priority in our approach. When setting up the tools and implementing the technical aspects, we take scrupulous care to ensure compliance with the standards in force, particularly the RGPD. This includes setting up appropriate consent mechanisms, limiting collection to strictly necessary data, and configuring tools to guarantee the confidentiality and security of information collected.
The choice of tools depends on the specific needs of each company. We generally recommend a combination of tools including a web analytics solution (such as Google Analytics), a Tag Management System (TMS) to facilitate tag deployment and management, and marketing automation tools tailored to your industry. Our expertise enables us to guide you towards the solutions that are most relevant to your business, and to configure them optimally.
Our dataviz and consulting services transform raw data into actionable insights. By creating dynamic dashboards and automated reporting, we enable you to clearly visualize the performance of your marketing actions. Our consulting support helps you interpret this data, identify optimization opportunities and make informed strategic decisions. This translates into better resource allocation, optimized marketing campaigns, and ultimately, a significant improvement in your return on investment (ROI).
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