Definitions related to Data Marketing
Data can seem obscure to some, but this glossary provides a collection of definitions related primarily to data marketing, as well as other technical and generic terms that are essential to understanding certain concepts in digital analytics.
Ad Blocker: Definition
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Ad Hoc Analysis: Definition
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API (Application Programming Interface): Definition
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Bar Chart: Definition
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Big Data: Definition
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Business Intelligence (BI): Definition
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CLV (Customer Lifetime Value): Definition
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Cohort Analysis: Definition
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Data Governance: Definition
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Data Lake: Definition
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Data Warehouse: Definition
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DataLayer: Definition
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Descriptive Analysis: Definition
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Digital Fingerprinting: Definition
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DOM (Document Object Model): Definition
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ETL (Extract, Transform, Load): Definition
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Google Analytics Hit: Definition
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Heatmap: Definition
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Histogram: Definition
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HTML: Definition
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IP address: Definition
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JavaScript: Definition
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KPI (Key Performance Indicator): Definition
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Multidimensional Analysis: Definition
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Pie Chart (Sectors): Definition
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Predictive Analysis: Definition
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SDK (Software Development Kit): Definition
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SQL (Structured Query Language): Definition
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Structured Data: Definition
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Unstructured Data: Definition
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URL (Uniform Resource Locator): Definition
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User Agent: Definition
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Web Analytics: Definition
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