Following a thorough audit of the existing system and a detailed assessment of requirements, the team defines a KPI framework tailored to the business. The next step is to create a tagging plan for the technical and marketing teams. This step is crucial to fully leverage the features of GA4, especially for e-commerce sites that require enhanced e-commerce tracking. Developing this plan ensures reliable data collection that complies with GDPR regulations.
The implementation of the predefined tagging plan is carried out with surgical precision. Implementation is carried out via a tag manager (TMS) such as Google Tag Manager, which allows for centralized tag management and enrichment of the data layer. This data layer will be accessible to other analytics and marketing tools. Technical expertise ensures optimal management of cross-platform and cross-domain configurations, thus avoiding common implementation errors.
The GA4 interface settings ensure compliance with data protection regulations. This step includes careful configuration to guarantee optimal data collection and full use of GA4 features. The installation is not only efficient but also compliant with GDPR requirements.
For each deliverable, a rigorous testing and acceptance phase is carried out to ensure optimal data collection. A consulting service supports optimal performance management. This includes the creation of customized dashboards with Google Data Studio (Looker Studio) to centralize data and present it in a clear and structured manner. The support includes in-depth data analysis, enabling conclusions to be drawn about past actions, future strategies to be planned, and web marketing actions to be optimized for a better return on investment.
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Over 200 projects completed with consistently satisfied clients. Why not you?
Supporting several companies, SMEs / VSEs, large groups or agencies in improving their collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some helpful answers to assist you :)
GA4 (Google Analytics 4) is the latest version of Google’s web analytics platform. It is essential for businesses because it provides a more comprehensive view of the customer journey, leverages artificial intelligence to deliver more accurate insights, and offers improved compliance with data protection regulations. GA4 enables you to make better-informed marketing decisions and optimize your overall online performance.
The implementation time for GA4 varies depending on the complexity of your website or application. For a standard configuration, allow approximately 1 to 2 weeks. For e-commerce projects or more specific requirements, it can take 2 to 4 weeks. Each step (tagging plan, technical implementation, configuration, and testing) is carried out with care to ensure optimal data collection.
Yes, I offer monitoring, consulting, and reporting services after implementation. This includes a testing and acceptance phase to ensure the quality of data collection, as well as support to help you interpret your data and manage your performance. I can also create customized reports using tools such as Google Data Studio (Looker Studio) to facilitate your analysis and decision-making.
The server-side option is an advanced data collection method that processes information on a server rather than in the user’s browser. This approach offers several benefits, including improved website performance, more reliable data collection, and stronger compliance with data protection regulations. It is particularly well suited for high-traffic websites and organizations with strict data privacy requirements.
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