Following an in-depth audit of existing systems and a detailed gathering of requirements, the team defines a KPI framework adapted to the business. The next step is the creation of a dedicated tagging plan for the technical and marketing teams. This step is crucial to fully exploit GA4's functionalities, especially for e-commerce sites requiring enhanced e-commerce tracking. Drawing up this plan guarantees reliable data collection that complies with RGPD regulations.
The tagging plan defined upstream is implemented with surgical precision. Implementation is carried out via a tag management system (TMS) such as Google Tag Manager, which centralizes tag management and enriches the data layer. This data layer will be accessible to other analytical and marketing tools. Technical expertise ensures optimal management of cross-platform and cross-domain configurations, avoiding common implementation errors.
Setting up the GA4 interface ensures compliance with data protection regulations. This step includes careful configuration to ensure optimal data collection and full exploitation of GA4's functionalities. The installation is not only high-performance, but also compliant with RGPD requirements.
For each deliverable, a rigorous testing and acceptance phase is carried out to ensure optimal data collection. A consulting service accompanies optimal performance management. This includes the creation of customized dashboards using Google Data Studio (Looker Studio) to centralize data and present it in a clear, structured way. Support includes in-depth data analysis, enabling conclusions to be drawn on past actions, future strategies to be planned, and web marketing actions to be optimized for better ROI.
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We help a number of companies, SMEs, large groups and agencies to improve the collection, processing and analysis of their web and mobile data.
Do you have any questions?
Here are some useful answers to help you :)
GA4 (Google Analytics 4) is the latest version of Google's web analytics tool. It's crucial for your business because it offers a more complete view of the customer journey, integrates artificial intelligence for more accurate insights, and better complies with data protection regulations. GA4 enables you to make more informed marketing decisions and optimize your online performance.
GA4 implementation times vary according to the complexity of your website or application. For a standard configuration, allow around 1 to 2 weeks. For e-commerce projects or more specific requirements, it can take from 2 to 4 weeks. Each stage (tagging plan, technical implementation, parameterization and testing) is carried out with care to guarantee optimal data collection.
Yes, I offer a post-implementation monitoring, consulting and reporting service. This includes a testing and acceptance phase to ensure the quality of data collection, as well as support to help you interpret your data and drive your performance. I can also create customized reports using tools such as Google Data Studio (Looker Studio) to facilitate your analysis and decision-making.
The "server-side" option is an advanced data collection method that processes information on a server rather than in the user's browser. This approach offers several advantages: better website performance, more reliable data collection, and improved compliance with data protection regulations. It is particularly recommended for high-traffic sites or those with strict data confidentiality requirements.
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