Gathering requirements, creating specifications, and auditing existing systems to best prepare the technical aspects. This step is crucial for establishing a robust technical architecture, centralizing tags in one place, and facilitating future management and maintenance of the tracking system.
In the vast majority of cases, the chosen TMS will be Google Tag Manager (GTM). However, depending on specific needs, other solutions may be considered, such as TagCommander or Tealium. Expertise in tracking analytics ensures optimal integration and configuration of the chosen system.
Establishment of a tagging plan including the various elements to be followed. This generally technical plan aims to enrich the TMS data layer (DataLayer). Upstream detection of specific situations, such as "Single Page Apps" which require special implementation. The objective: to ensure the availability of as much relevant data as possible for analytical and marketing tools, including data related to e-commerce performance.
Verification of the correct deployment of the technical tagging plan by testing the data present in the DataLayer. Implementation of marketing tags on the client-side and/or server-side. Server-side tracking, available in GTM since 2020, provides several advantages, including bypassing ad blockers and Apple’s ITP, allowing for more comprehensive data collection. Expertise in this area ensures effective implementation and precise debugging of this advanced solution, guaranteeing that analytics and marketing tools fully leverage the collected data.
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A year-long assignment for a major retail group. Nourdine's professionalism, organization, and skills are real assets for successfully completing your analytics tasks!
Nourdine accompanied us on missions to improve the reliability of the data layer... Very attentive, available, responsive, very rigorous and efficient, he managed to quickly understand our complex ecosystem!
Very satisfied, excellent work! Nourdine assisted us in defining and implementing our website's e-commerce tagging plan. We will work together again as soon as the opportunity arises.
Excellent experience. Good communication and follow-up on results at all times. The support was very solid and everything was well managed.
We had a very positive collaboration with Nourdine on several projects. His knowledge of the web analytics ecosystem and his technical skills were real assets for the success of our missions. Attentive, responsive, and friendly, we are very happy to work with him!
Nourdine completed the mission effectively, also offering some advice for the future. Thank you.
Nourdine is very professional. We urgently needed someone with a specific profile, and Nourdine was the only person who could meet our needs. He even went above and beyond by offering proactive suggestions. I recommend him without hesitation; he's someone we thoroughly enjoy working with.
Excellent, efficient and professional, completely reinstalled our Pixel FB and fixed other issues.
Super responsive, friendly, patient, and professional. A pleasure to work with to create a clear and easy-to-understand tracking plan. Proactive and solution-oriented. Absolutely top-notch.
Do you have any questions?
Here are some helpful answers to assist you :)
A TMS (Tag Management System) is a tool that centralizes the management of tracking tags on your website. It is crucial because it simplifies the implementation, management, and maintenance of your analytics and marketing tags. Google Tag Manager (GTM) is the most commonly used TMS, but other options such as TagCommander or Tealium may be considered depending on your specific needs.
Server-side tracking is an advanced data collection method that processes information on the server rather than the client side. Available in GTM since 2020, it provides several key advantages: it bypasses ad blockers and Apple’s ITP, enabling more comprehensive data collection; it improves website performance by reducing client-side load; and it offers greater control over data privacy.
An analytics audit is an in-depth diagnosis of your existing tracking system. It includes analysis of your TMS, your analytics tools, and their configuration. A complete setup, on the other hand, involves setting up or completely reconfiguring your audience measurement or advertising tools. This includes creating a tagging plan, enriching the data layer, configuring the interface, and implementing the necessary trackers.
Enriching the DataLayer is a crucial step, as it enables the collection and transmission of relevant data to analytics and marketing tools. A well-structured, enriched DataLayer simplifies tracking of user interactions, conversions, and e-commerce performance. It also provides greater flexibility in tag configuration and deeper insights into user behavior, which are essential for optimizing marketing strategies and enhancing the user experience.
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