Gathering requirements, creating specifications and auditing existing systems to prepare the technical side of the project. This stage is crucial for establishing a robust technical architecture, centralizing beacons in a single location, and facilitating future management and maintenance of the tracking system.
In the vast majority of cases, the TMS of choice will be Google Tag Manager (GTM). However, depending on specific needs, other solutions may be considered, such as TagCommander or Tealium. Our expertise in tracking analytics guarantees optimal integration and configuration of the chosen system.
Establishment of a marking plan including the various elements to be followed. This generally technical plan aims to enrich the TMS DataLayer. Early detection of specific situations, such as "Single Page Apps", which require special implementation. The aim: to ensure the availability of as much relevant data as possible for analytical and marketing tools, including data linked to e-commerce performance.
Check that the technical tagging plan has been deployed correctly, by testing the data in the DataLayer. Deployment of client-side and/or server-side marketing tags. Server-side tracking, available on GTM since 2020, offers many advantages, including bypassing ad-blockers and Apple's ITP, enabling more comprehensive data collection. Domain expertise for efficient implementation and accurate debugging of this advanced solution. Ensuring that analytical and marketing tools make full use of the data collected.
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This approach is reflected in the customer testimonials below.
Year-long assignment for a major retail group. Nourdine's professionalism, organization and skills are real assets for the success of your analytics missions!
Nourdine has worked with us on a number of datalayer reliability projects... Very attentive, available, responsive, rigorous and efficient, he quickly managed to understand our complex ecosystem!
Very satisfied, excellent work! Nourdine helped us define and implement the e-commerce tagging plan for our site. We'll be working together again as soon as the opportunity arises.
Very good experience. Good communication and follow-up of results at all times. The support was very solid and everything was well managed.
Very good collaboration with Nourdine on several projects. His knowledge of the web analytics ecosystem and his technical skills are real assets to the success of our missions. Responsive and friendly, we're very happy to work with him!
Nourdine fulfilled the mission efficiently and also distilled a few tips for the future. Thank you, Nourdine.
Nourdine is very professional. We needed a profile urgently and Nourdine was the only person able to meet our expectations. Nourdine even went beyond our requirements by making suggestions. I recommend her without hesitation, she's a pleasure to work with.
Top, efficient and professional, completely reinstalled our fb pixel and fixed other issues.
Super responsive, friendly, educational and professional. A delight to produce a neat, intelligible tracking plan. Powerful suggestions. super top.
Do you have any questions?
Here are some useful answers to help you :)
A TMS (Tag Management System) is a tool that centralizes the management of tracking tags on your website. It's crucial because it simplifies the implementation, management and maintenance of your analytical and marketing tags. Google Tag Manager (GTM) is the most commonly used TMS, but other options such as TagCommander or Tealium can be considered depending on your specific needs.
Server-side tracking is an advanced data collection method that processes information server-side rather than client-side. Available on GTM since 2020, it offers several major advantages: it bypasses ad-blockers and Apple's ITP, ensuring more complete data collection. In addition, it improves website performance by reducing client-side load, and offers greater control over data confidentiality.
An analytics audit is an in-depth diagnosis of your existing tracking system. It includes an analysis of your TMS, your analytical tools and their configuration. A full setup, on the other hand, involves the implementation or complete reconfiguration of your audience measurement or advertising tools. This includes creating a tagging plan, enriching the dataLayer, configuring the interface and implementing the necessary trackers.
Enriching the DataLayer is a crucial step, as it enables you to collect and transmit a maximum amount of relevant data to your analytical and marketing tools. A well-structured and enriched DataLayer makes it easier to track user interactions, conversions and e-commerce performance. It also enables greater flexibility in tag configuration and a better understanding of user behavior, which is essential for optimizing your marketing strategies and enhancing the user experience.
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