FREELANCE ANALYTICS

Data Tracking Consultant

Support with the technical implementation of analytics and marketing tags for optimized data collection.

Happy customers

PROCESS

Data Tracking Methodology

Robust processes to ensure a comprehensive understanding of the various components of your project.

Project scope

Gathering requirements, creating specifications, and auditing existing systems to best prepare the technical aspects. This step is crucial for establishing a robust technical architecture, centralizing tags in one place, and facilitating future management and maintenance of the tracking system.

Choice of TMS

In the vast majority of cases, the chosen TMS will be Google Tag Manager (GTM). However, depending on specific needs, other solutions may be considered, such as TagCommander or Tealium. Expertise in tracking analytics ensures optimal integration and configuration of the chosen system.

Tagging plan and enrichment of the DataLayer

Establishment of a tagging plan including the various elements to be followed. This generally technical plan aims to enrich the TMS data layer (DataLayer). Upstream detection of specific situations, such as "Single Page Apps" which require special implementation. The objective: to ensure the availability of as much relevant data as possible for analytical and marketing tools, including data related to e-commerce performance.

Deployment and Monitoring

Verification of the correct deployment of the technical tagging plan by testing the data present in the DataLayer. Implementation of marketing tags on the client-side and/or server-side. Server-side tracking, available in GTM since 2020, provides several advantages, including bypassing ad blockers and Apple’s ITP, allowing for more comprehensive data collection. Expertise in this area ensures effective implementation and precise debugging of this advanced solution, guaranteeing that analytics and marketing tools fully leverage the collected data.

Let's discuss your project together!

Pour la réussite de votre projet, rien de plus simple ! Vous prenez rendez-vous ci-dessous, on délimite ensemble vos objectifs ainsi que la deadline.

✓ 15m Discovery call

✓ Free and with no obligation

✓ Expertise technique et stratégique

Over 200 projects completed with consistently satisfied clients. Why not you?

What my clients say

Customer satisfaction is our top priority. Our commitment to quality guides every interaction, with the goal of delivering high-quality service. This approach is reflected in the customer testimonials available below.

Julien Debriel

Responsable Digital Analytics - Idkids

" Mission longue d'un an pour un grand groupe retail. Le professionnalisme, l'organisation et les compétences de Nourdine sont de réels atouts pour mener à bien vos missions analytics !"

Delphine Audibert

Chef de projet e-commerce - Jacadi

" Nourdine nous a accompagnés sur des missions de fiabilisation du datalayer... Très à l'écoute, disponible, réactif, très rigoureux et efficace, il a réussi à très vite comprendre notre écosystème complexe !"

Clément Meunier

CEO Yumboes

" Très satisfait, excellent travail ! Nourdine nous a accompagné dans la définition et la mise en place du plan de taggage e-commerce de notre site. Nous retravaillerons ensemble dès que l’occasion se présentera."

Alfredo Escobar

Fondateur Escocafé

" Très bonne experience. Bonne communication et suivi des résultats à tout moment. L'accompagnement a été très solide et tout bien maîtrisé."

Bérengère Dijon

HR Universem

" Très bonne collaboration avec Nourdine sur plusieurs projets. Sa connaissance de l’écosystème web analytics et ses compétences techniques sont de vrais atouts pour le succès des missions. A l’écoute, réactif et sympathique, nous sommes très contents de travailler avec lui !"

Pierre-Alexandre Kleiber

Responsable Marketing Mob Energy

" Nourdine a rempli la mission efficacement en distillant également quelques conseils pour la suite. Merci."

Michael Le Hoang

CEO Admaker

" Nourdine est très professionnel. Nous avions besoin d'un profil en urgence et Nourdine a été la seule personne en mesure de répondre à nos attentes. Nourdine a même été au delà des exigences en étant force de proposition. Je recommande sans hésiter, c'est une personne avec qui nous avons beaucoup de plaisir à travailler."

Poulad Djamali

CEO Terre de Mars

" Top, efficace et professionnel, a réinstallé complètement notre pixel fb et a réparé d'autres sujets."

Clara Champion

CEO Flowthesun

" Super réactif, aimable, pédagogue et professionnel. Un régal pour faire un plan de tracking soigné et intelligible. Force de proposition. super top."

Frequently Asked Questions

Do you have any questions? Here are some useful answers to help you :)

What is a TMS and why is it important?

A TMS (Tag Management System) is a tool that centralizes the management of tracking tags on your website. It is crucial because it simplifies the implementation, management, and maintenance of your analytics and marketing tags. Google Tag Manager (GTM) is the most commonly used TMS, but other options such as TagCommander or Tealium may be considered depending on your specific needs.

What is server-side tracking and what are its advantages?

Server-side tracking is an advanced data collection method that processes information on the server rather than the client side. Available in GTM since 2020, it provides several key advantages: it bypasses ad blockers and Apple’s ITP, enabling more comprehensive data collection; it improves website performance by reducing client-side load; and it offers greater control over data privacy.

What is the difference between an analytics audit and a complete setup?

An analytics audit is an in-depth diagnosis of your existing tracking system. It includes analysis of your TMS, your analytics tools, and their configuration. A complete setup, on the other hand, involves setting up or completely reconfiguring your audience measurement or advertising tools. This includes creating a tagging plan, enriching the data layer, configuring the interface, and implementing the necessary trackers.

Why is enriching the DataLayer important?

Enriching the DataLayer is a crucial step, as it enables the collection and transmission of relevant data to analytics and marketing tools. A well-structured, enriched DataLayer simplifies tracking of user interactions, conversions, and e-commerce performance. It also provides greater flexibility in tag configuration and deeper insights into user behavior, which are essential for optimizing marketing strategies and enhancing the user experience.

Let's discuss your project together!

Get solid support and improve your performance management. Book a 15-minute discovery call.