FREELANCE ANALYTICS

Google Analytics Consultant

Technical implementation and configuration of Google Analytics to ensure optimal collection of audience data.

Happy customers

PROCESS

Methodology for a GA4 setup

Robust processes to ensure a comprehensive understanding of the various components of your project.

GA4 tagging plan

In-depth audit of the existing system and detailed collection of requirements to define a KPI framework tailored to the business. Creation of a tagging plan dedicated to technical and marketing teams. This step is crucial for optimizing the use of GA4 features, particularly for e-merchants. The goal: to ensure optimal data reporting and take full advantage of all the tool's features.

Technical implementation

Implementation of the predefined tagging plan with surgical precision. The use of a Tag Management System (TMS) such as Google Tag Manager enriches the data layer and makes data available for other analytics or marketing tags. Technical expertise ensures effective management of complex configurations, particularly for web apps, mobile apps, and cross-platform and cross-domain scenarios.

GA4 settings

Configuration of the GA4 interface in compliance with data protection regulations. Complete and customized configuration, tailored to specific needs. Assurance that the installation complies with the latest personal data protection standards, avoiding any legal risk.

Monitoring, consulting, and reporting

Testing and systematic acceptance phase for each deliverable to ensure optimal data collection. Consulting service to help optimize performance. Creation of customized reports using data visualization solutions such as Google Data Studio (Looker Studio), providing a centralized and easily interpretable view of the data. These reports facilitate the understanding and analysis of performance, enabling informed decision-making for future web marketing strategies.

Let's discuss your project together!

Pour la réussite de votre projet, rien de plus simple ! Vous prenez rendez-vous ci-dessous, on délimite ensemble vos objectifs ainsi que la deadline.

✓ 15m Discovery call

✓ Free and with no obligation

✓ Expertise technique et stratégique

Over 200 projects completed with consistently satisfied clients. Why not you?

What my clients say

Customer satisfaction is our top priority. Our commitment to quality guides every interaction, with the goal of delivering high-quality service. This approach is reflected in the customer testimonials available below.

Julien Debriel

Responsable Digital Analytics - Idkids

" Mission longue d'un an pour un grand groupe retail. Le professionnalisme, l'organisation et les compétences de Nourdine sont de réels atouts pour mener à bien vos missions analytics !"

Delphine Audibert

Chef de projet e-commerce - Jacadi

" Nourdine nous a accompagnés sur des missions de fiabilisation du datalayer... Très à l'écoute, disponible, réactif, très rigoureux et efficace, il a réussi à très vite comprendre notre écosystème complexe !"

Clément Meunier

CEO Yumboes

" Très satisfait, excellent travail ! Nourdine nous a accompagné dans la définition et la mise en place du plan de taggage e-commerce de notre site. Nous retravaillerons ensemble dès que l’occasion se présentera."

Alfredo Escobar

Fondateur Escocafé

" Très bonne experience. Bonne communication et suivi des résultats à tout moment. L'accompagnement a été très solide et tout bien maîtrisé."

Bérengère Dijon

HR Universem

" Très bonne collaboration avec Nourdine sur plusieurs projets. Sa connaissance de l’écosystème web analytics et ses compétences techniques sont de vrais atouts pour le succès des missions. A l’écoute, réactif et sympathique, nous sommes très contents de travailler avec lui !"

Pierre-Alexandre Kleiber

Responsable Marketing Mob Energy

" Nourdine a rempli la mission efficacement en distillant également quelques conseils pour la suite. Merci."

Michael Le Hoang

CEO Admaker

" Nourdine est très professionnel. Nous avions besoin d'un profil en urgence et Nourdine a été la seule personne en mesure de répondre à nos attentes. Nourdine a même été au delà des exigences en étant force de proposition. Je recommande sans hésiter, c'est une personne avec qui nous avons beaucoup de plaisir à travailler."

Poulad Djamali

CEO Terre de Mars

" Top, efficace et professionnel, a réinstallé complètement notre pixel fb et a réparé d'autres sujets."

Clara Champion

CEO Flowthesun

" Super réactif, aimable, pédagogue et professionnel. Un régal pour faire un plan de tracking soigné et intelligible. Force de proposition. super top."

Frequently Asked Questions

Do you have any questions? Here are some useful answers to help you :)

What is GA4 and why is it important for my business?

GA4 (Google Analytics 4) is the latest version of Google's web analytics tool. It is crucial for your business because it offers a more comprehensive view of the customer journey, integrates artificial intelligence for more accurate insights, and better complies with data protection regulations. GA4 allows you to make more informed marketing decisions and optimize your online performance.

How long does it typically take to implement GA4?

The implementation time for GA4 varies depending on the complexity of your website or application. For a standard configuration, allow approximately 1 to 2 weeks. For e-commerce projects or more specific requirements, it can take 2 to 4 weeks. Each step (tagging plan, technical implementation, configuration, and testing) is carried out with care to ensure optimal data collection.

Do you offer support after GA4 implementation?

Yes, I offer monitoring, consulting, and reporting services after implementation. This includes a testing and acceptance phase to ensure the quality of data collection, as well as support to help you interpret your data and manage your performance. I can also create customized reports using tools such as Google Data Studio (Looker Studio) to facilitate your analysis and decision-making.

What is the "server-side" option mentioned in your offers?

The "server-side" option is an advanced data collection method that processes information on a server rather than in the user's browser. This approach offers several advantages: better website performance, more reliable data collection, and better compliance with data protection regulations. It is particularly recommended for high-traffic sites or those with strict data privacy requirements.

Let's discuss your project together!

Get solid support and improve your performance management. Book a 15-minute discovery call.