Articles and news on Data Marketing

Ad hoc analysis enables marketing teams to create customized one-off studies to quickly respond to specific needs using business intelligence tools.

Business Intelligence transforms raw data into strategic insights, enabling companies to make informed decisions and optimize their operational performance.

HTML, the fundamental markup language of the web, allows you to structure and present content on web pages using simple, semantic tags, which is essential for any beginner developer.

Heatmaps transform web data into colorful visualizations, revealing user interactions and behaviors to optimize the website experience.

Fingerprinting is a digital tracking technique that allows websites to identify a user via the technical characteristics of their browser, without using cookies.

ETL is an essential process that extracts, transforms, and loads data from different sources to create a unified and usable data warehouse.

Cohort analysis segments your users by common behaviors to measure retention, optimize acquisition, and make marketing decisions based on reliable data.

Multidimensional analysis explores complex data across multiple dimensions simultaneously, revealing hidden patterns using advanced statistical techniques such as PCA and PCA.

Unstructured data represents complex and varied information that does not fit into traditional formats, requiring advanced technologies for its analysis and strategic use.

JavaScript transforms websites into dynamic interactive experiences, enabling developers to create rich and responsive user interfaces in modern browsers.

A URL is a unique identifier used to locate and access a specific resource on the Internet, consisting of a protocol, a domain name, and a path.

Key performance indicators (KPIs) enable companies to measure their strategic objectives, evaluate their performance, and make informed decisions.

An SDK (Software Development Kit) is a comprehensive set of software tools that enables developers to create, test, and deploy applications on different technology platforms.

SQL, a structured query language, allows data to be stored, managed, and queried efficiently in relational databases, providing professionals with a powerful tool for manipulation and analysis.

Customer Lifetime Value (CLV) measures the total value a customer generates for a company throughout their business relationship by calculating their potential revenue over time.

Web analytics enables companies to understand user behavior on their website, measure performance, and strategically optimize the digital experience.

Predictive analytics transforms historical data into accurate marketing forecasts, enabling companies to anticipate customer behavior and optimize their strategies.

In Google Analytics, a hit represents each unique interaction sent to the servers, capturing user actions such as page views, events, and transactions.

An IP address is a unique numerical identifier assigned to each device connected to a network, enabling its identification and communication on the Internet.

Structured data transforms your marketing strategy by effectively organizing information, enabling accurate analysis and effective data-driven decisions.

The pie chart transforms complex data into a simple visual representation, allowing you to quickly understand the proportions of a statistical set.

The data layer is the technical infrastructure that collects and transmits data between a website and marketing analytics tools, simplifying the tracking of user interactions.

Summary What is data governance: definition and strategic challenges Data governance encompasses all policies and procedures that ensure the accuracy of corporate data. It covers data entry, storage, handling, access, and deletion according to established rules. This strategic discipline defines who can access data, when, and how it can be used. Unlike data management, which […]

A data lake enables companies to store and analyze massive volumes of raw, structured, and unstructured data, offering unique flexibility for data exploration.

Big data refers to all technologies and methods used to collect, process, and analyze massive volumes of digital data from various sources in order to generate strategic insights.

A user agent is a technical identifier sent by web browsers during HTTP requests, allowing the operating system and browser type used to be determined.

A histogram graphically represents the distribution of continuous numerical data through vertical rectangles whose height illustrates the frequency of each interval.

Descriptive analytics reveals what happened in your marketing data using statistics and visualizations to guide your data-driven decisions.

An API enables software to interact and exchange data by defining a standardized set of methods and communication protocols between different applications.

Ad blockers transform your web browsing experience by blocking intrusive ads, improving loading speeds, and protecting your privacy across all browsers.

The Document Object Model (DOM) represents the standard programming interface that transforms HTML and XML documents into a hierarchical structure that can be manipulated by web scripts.

The bar chart allows discrete data to be represented graphically using rectangular bars whose height corresponds to the measured values.

A data warehouse centralizes and transforms enterprise data, enabling decision makers to effectively analyze their strategic information and make informed decisions.