Data Tracking

HTML, the fundamental markup language of the web, enables content to be structured and presented on web pages using simple, semantic tags, essential for any novice developer.

An API enables software to interact and exchange data by defining a standardized set of communication methods and protocols between different applications.

An SDK (Software Development Kit) is a complete set of software tools enabling developers to create, test and deploy applications on different technological platforms.

In Google Analytics, a hit represents each unique interaction sent to the servers, capturing user actions such as page views, events and transactions.

The Document Object Model (DOM) is the standard programming interface that transforms HTML and XML documents into a hierarchical structure that can be manipulated by web scripts.

A URL is a unique identifier for locating and accessing a specific resource on the Internet, consisting of a protocol, a domain name and a path.

JavaScript transforms websites into dynamic interactive experiences, enabling developers to create rich, responsive user interfaces in modern browsers.

The datalayer is the technical infrastructure that enables data to be collected and transmitted between a website and marketing analysis tools, simplifying the tracking of user interactions.